#KARD are closing in on ten years – and depending on what comes next, their upcoming album could be the last one, at least for a while.
Over ten years, what KARD built was proof that the industry's logic around co-ed groups was wrong. Before them, the conventional wisdom said mixed-gender acts couldn't work in K-pop – too complicated to market, too much risk of fan friction. KARD didn't argue with that. They just made it irrelevant.
A decade on, with a Latin fanbase that grew entirely on its own terms and a blueprint that newer acts are working from, their place in the timeline is secure – whatever December brings.
Chyenne Tatum takes us through KARD’s rise in our latest feature.
Read here: https://t.co/joFkDUZUZQ
@KARD_Official@Real_Hiddenee #HiddenKard
This is so silly.
I think you might’ve just forgotten how some 23-year-olds look & might just be too used to the youthful visuals that the industry sells you. 😶
TO ALL THE HIDDEN KARDs
Seeing that members themselves are talking about the subject and some pages have already published about it, I decided to come here to discuss everything that has been said so far so that there is no speculation and spread of lies!
[…]
#KARD#카드
Here are some tips to help promote KARD throughout this year. This will likely be one of the most important years for them and for us!
If you can increase the number of streams and views beyond what you currently manage, DO IT, now it's the time!🥹
@dksgyusolo Hi there, yes it is. But in all honesty, I don’t know how good the condition is now since it’s been stored away and moved around a lot. You’re welcome to have a look and name your price. ☺️
And what about now? . . .
The company has completely abandoned the group. All their promotion for the last two comebacks has been two or three short videos on social media, a few performances at music shows, fansigns, and fancalls.