Fabel

We’re a global creative studio helping founders and creators build their brand - with video & animated content.

[Ayesha Rao @_ayesharao]

A few frames from @sprintoHQ's explainer video

[Ayesha Rao @_ayesharao]

Most product launch videos are boring because they dump features on screen instead of building an experience.

The reason great storytelling sticks with you is because it literally lifts you up. Feels like you're soaring for a few minutes - through motion, sound, color, energy.

[Ayesha Rao @_ayesharao]

“We just need a launch video”

Usually means:
→ We can't show our 'aha' moment clearly
→ Our value prop isn't landing
→ We sound like every competitor
→ Sales has nothing simple to share

The video isn't the end product.

It’s about telling a story that makes people care.

[Ayesha Rao @_ayesharao]

Every design choice conveys meaning subliminally.

Some design choices that went into the launch video for CentSight:
→ Blue tones = trust
→ Glassmorphism = transparency + depth
→ Grids = control and order
→ Eye motifs = always watching, interpreting, surfacing insights👇

[Fabel @fabelmedia]

Our videos have garnered 1M+ impressions for founders and creators - engaging their target audience and growing their business.

[Fabel @fabelmedia]

Who are we?

[Fabel @fabelmedia]

A highly skilled team of animators, designers, problem-solvers and creative genies. 🦄