Fabian R

DTC Creative Strategist/ DR Copywriter

[Fabian R @fabianrhimself]

@copywriter_adam I think hook stacking worked a few years ago not now tho

[Fabian R @fabianrhimself]

@Edieecom STRATEGIST

[Fabian R @fabianrhimself]

@ecomyuzu CREATIVE

[Fabian R @fabianrhimself]

@Andy30mil Open Dm

[Fabian R @fabianrhimself]

@ecommmoose STRAT

[Fabian R @fabianrhimself]

🚨Looking for work as a creative strategist full time. I can do native ads, VSLs, Advertorials, listicles, even quizzes.

Portfolio: https://t.co/BPMsmHueAk

[Fabian R @fabianrhimself]

🚨Looking for work as a creative strategist full time. I can do native ads, VSLs, Advertorials, listicles, even quizzes.

Portfolio: https://t.co/BPMsmHueAk

[Fabian R @fabianrhimself]

@konig0000 Interested

[Fabian R @fabianrhimself]

@dylanryan44 APPLY

[Fabian R @fabianrhimself]

@Juliettetestj https://t.co/cat296ChVJ

[Fabian R @fabianrhimself]

@Dillonlayson APPLY

[Fabian R @fabianrhimself]

Some recent Image ads I've made.

[Fabian R @fabianrhimself]

@retentiongoat https://t.co/cat296ChVJ

[Fabian R @fabianrhimself]

@wifimade1738 interested

[Fabian R @fabianrhimself]

🚨Hiring VSL editor

Must know how to edit VSLs, Cartoon ads, AI UGC

[Fabian R @fabianrhimself]

OPPORTUNITY 🚨
Hiring Editor that is good with AI for VSLs, Cartoon ads, Deepfakes, or are willing to learn.

Provided AI tools, Send me DM I have a client for you.

[Fabian R @fabianrhimself]

@LachezarVoynov Life changing opportunity

[Fabian R @fabianrhimself]

@cheddrcheese Check dm

[Fabian R @fabianrhimself]

Most Creative Strategists have two moves, and they run both of them into the ground.

The first is "you plus pain" stacking. You feel this. You've tried that. You're frustrated. You're exhausted. You're tired of being let down. Line after line of pain points lobbed at the reader like they're supposed to feel something just because someone listed their problems back at them. They don't. They scroll.

The second is the "2:47 AM" opener. "It's 2:47 AM and you're lying awake staring at the ceiling wondering if things will ever change…" You've seen it a thousand times. So has your customer. The moment they read it, something in their brain quietly registers "oh, ANOTHER one of these." And you've lost them before you even started.

The problem isn't that they're about pain. Pain matters in copy. The problem is they're PREDICTABLE. And predictable copy disappears into the feed.
The fix is simpler than most people think. Instead of telling people how they feel, show them something they didn't expect.

A specific detail that catches them off guard. A tension they recognize but can't name. You make the reader feel genuinely UNDERSTOOD, without ever announcing you're trying to.

That's how I write. One of my skincare ads crossed $100K in spend and kept scaling. Why? because every line made the next one impossible to skip. By the time someone hit the offer, buying felt NATURAL.

3+ years in skincare and health. Advertorials, listicles, native ads, quizzes, VSLs. Every part of the funnel.

🚨 DR Copywriter and Creative Strategist. Taking on a couple new projects.

Portfolio https://t.co/SEU1bA8A6s

DM me if you need a killer.