a client was about to sell his youtube channel.
1-2K views per video. co-founder gone. revenue barely covering costs.
i asked for two months of full creative control. he said yes.
3 weeks later the channel was doing ~2M views a month. here's how ๐งต
95.8% LIKES ON A 43 MINUTE VIDEO.
The channel average is 96.2%. Watch time was the number that moved on this one.
Do you check likes or average view duration first?
YOUTUBE ONLY TAGGED THE INTRO AS A KEY MOMENT.
That's on a 43 minute video. After the open, the line holds its shape to the end.
Do you look at key moments on your retention graph?