FLOKI – Sabre’s #Marketing Chronicles, as promised.
Intro:
1. During a period of widespread trending, ATH and unprecedented hype, it is worth us revisiting our journey and focusing on our long-term strategy.
2. Firstly, our approach has been very different to that of other Cryptocurrencies. In part, because of our deep understanding of marketing, advertising and the importance of brand, in a world obsessed with activation.
3. Some of our campaigns may have looked to be extravagant, but there is method to the madness.
Short-term thinking does not work in a vast majority of industries, none more so than financial services.
4. The importance of brand trust in any product or service that you are investing into cannot be underestimated, with the optimum ratio for this split being 80:20 (Brand:Activation).
5. This graph (attached graphic) nicely illustrates the approach taken by many competitors with their repeated short term activities vs our long term, brand centric approach based on genuine growth.
Let’s get down to business:

1. One of the things that has always set Floki apart from competitors is the constant and ever-evolving marketing drive that has helped build credibility and establish the ecosystem, globally.
2. Everything we do is centered around innovation, creativity, geographical opportunities, audience efficiency, incremental reach and best value for you, our community. This has resulted in many ‘World Firsts’ and gallons of tears from our competitors.
3. Now is a good time for us to take stock and look back on this journey before we move forward to break new ground as we always have and will continue to do, on our journey to become one of the World’s leading #Cryptocurrency.
4. Ad Campaigns – repetition builds reputation. In true Viking style we went berserk and invaded major Countries, Cities and crypto hubs worldwide throughout 2021 and 2022, with the sole purpose of making Floki unavoidable.
5. Many of these campaigns weren’t without their complications as the resistance in some of these territories is strong. Many plans were labour intensive, requiring creative thinking and more than a little problem-solving to activate… but we got there in the end and painted the town Floki, every time.
6. #London. Where it all started in September 21’ with an unforgettable campaign that inspired and infuriated in equal measure. Crypto holders were animated in their response and excited to see their passion on the streets, whilst traditional financial institutions and mainstream media were dismayed to see a threat, disrupting the status quo.
7. The next 3 months was a whirlwind tour of major Cities that saw us dominate in #Holland, #Germany, #Ireland, #Spain, #Switzerland, #UAE, #Australia, #Sweden, #Finland, #Norway, #Turkey, #Denmark and more.
8. These campaigns centred around out of home media that saw #Floki in iconic roadside locations, prestigious transport positions, wrapped trains, the world’s busiest international airport - high frequency, high definition, full motion, full throttle media that other coins could only dream of.
9. This above the line media activity was no vanity exercise or ego boost however, it was a well-planned, well executed, well publicized activation that reached a monstrous global audience with billions of impressions – a campaign the likes of which the crypto world had (and still has) never seen before.
10. During Q4 2021, we also activated TV campaigns with outstanding copy in both USA and Turkey, again delivering another token first. These campaigns delivered hundreds of millions of impressions across major networks, amongst news, sport and entertainment content.
FLOKI MEME CONTEST
Show your creativity with a nod to #Floki's meme origins! Here's how to participate:
Rules:
- Like & repost this post.
- The Floki meme must be your own idea and creation.
- Submit images, gifs, or videos (under 15 seconds).
- Artwork is accepted if it's meme-related.
- Use #FlokiMemeSeason in your post.
- One entry per participant.
- Verify your entry here: https://t.co/LyGdQFCThm
📅 Deadline: April 11, 2024. Twenty (20) winners will be randomly selected from the best entries. Each winner will receive $200 in $USDT on the BNB chain.
Though we have never stopped marketing $Floki in a number of ways (often subtle), shall we start revving up this #MEME a little❔
I know many of you #Floki legends want to see some OOH #Marketing activations.
Like, Retweet this post & Comment below why you're feelin' Flokish‼️
VIETNAM’S LARGEST INTERNET FORUM TO LAUNCH ITS TOKEN EXCLUSIVELY ON TOKENFI LAUNCHPAD
XAMVN, Vietnam's largest internet forum with 300,000+ monthly active members and 10 million+ monthly visits, will launch its token exclusively on TokenFi Launchpad.
https://t.co/qQBxihB0me
A proud moment in the #Floki timeline.
Much more to come at Mainnet release.
Take a glimpse into the future vision of what @mrbrownwhale & @MrXuj are building.
Special mention to @ViQueenFloki who worked tireless with our creatives team to execute at the $Floki standard!
We will be hosting an AMA with our Core team member 'B' to discuss all things #Floki / #TokenFi!
🗓: Monday, March 4th, 11AM UTC
📌: Floki's Official Telegram (https://t.co/ZLzCfV3mXU)
Please leave your questions in the comments and some will be selected for the event.👇
TokenFi isn't only positioned to be one of the key players to capitalize on the #tokenization wave, but it will also capitalize on the game-changing power of artificial intelligence (AI).
TokenFi Generative AI will be the first of TokenFi's many AI solutions powered by $TOKEN!