Rachel T

B2B PMM. I like reading library books.

[Rachel T @fancymilk]

Well well well, look who's in our marketing for #AmplitudeMadeEasy

[Amplitude @Amplitude_HQ]

Corporate fire drills... everyone knows them, everyone hates them 🙄 😤

Make last-minute data requests a non-issue with #AmplitudeMadeEasy 🧯 https://t.co/gHlZEzYZhB

[Amplitude @Amplitude_HQ]

Corporate fire drills... everyone knows them, everyone hates them 🙄 😤

Make last-minute data requests a non-issue with #AmplitudeMadeEasy 🧯 https://t.co/gHlZEzYZhB

[Amplitude @Amplitude_HQ]

We’re excited to announce that Forrester has named Amplitude the only Leader in its evaluation of feature management and experimentation solutions! 🎉 Learn more: https://t.co/lCjMxQy35H

[Rachel T @fancymilk]

5 free seats!

[Spenser Skates @spenserskates]

It's not every day that I get to talk about something that I think will change the future of analytics. Today is one of those days.

Introducing: Snowflake Native Amplitude

One of the top requests we get from data leaders is to be able to leverage all the investment they've made in their Data Cloud with Snowflake by having Amplitude run directly on top of the data.

Today we are able to deliver on that promise. Snowflake Native Amplitude is the same Amplitude Analytics our users know and love, completely replatformed on Snowflake. No ETL, no multiple copies of the data, no issues with data drift or mutability. Amplitude querying directly on top of Snowflake via SQL and returning the results in our point and click dashboards.

@curtisbliu and our engineering team spent the last 3 years creating a version of Amplitude Analytics that works with SQL natively on top of Data Warehouses. This required a massive engineering effort. We rebuilt all of our chart querying capabilities, from segmentation, to funnels, to retention, to journeys, to event properties, to every other chart type on top of the data warehouse. We needed to ensure essential features like user timelines, complex segments, microscope, and cohorts worked effectively in the same way as they did on our existing custom Nova database. We then spent a huge amount of time optimizing the hell out of the performance. (Data Warehouses are SLOW if you don't tune them correctly, particularly on critical reports like funnels and user journeys.)

As a result, @Amplitude_HQ is now the first fully replatformed enterprise app on @SnowflakeDB. It just works. Sign up for free and start using it right away!

We also believe in this so much that we are going big right out of the gate with the launch. Anyone can use full Amplitude analytics, up to 5 seats, completely free of charge.

Data leaders have been begging me for this functionality from Amplitude for years. We are excited to finally deliver it today. Read more (and signup!) on Snowflake Native Amplitude here: https://t.co/0B8Uo7uRgb

[Spenser Skates @spenserskates]

It's not every day that I get to talk about something that I think will change the future of analytics. Today is one of those days.

Introducing: Snowflake Native Amplitude

One of the top requests we get from data leaders is to be able to leverage all the investment they've made in their Data Cloud with Snowflake by having Amplitude run directly on top of the data.

Today we are able to deliver on that promise. Snowflake Native Amplitude is the same Amplitude Analytics our users know and love, completely replatformed on Snowflake. No ETL, no multiple copies of the data, no issues with data drift or mutability. Amplitude querying directly on top of Snowflake via SQL and returning the results in our point and click dashboards.

@curtisbliu and our engineering team spent the last 3 years creating a version of Amplitude Analytics that works with SQL natively on top of Data Warehouses. This required a massive engineering effort. We rebuilt all of our chart querying capabilities, from segmentation, to funnels, to retention, to journeys, to event properties, to every other chart type on top of the data warehouse. We needed to ensure essential features like user timelines, complex segments, microscope, and cohorts worked effectively in the same way as they did on our existing custom Nova database. We then spent a huge amount of time optimizing the hell out of the performance. (Data Warehouses are SLOW if you don't tune them correctly, particularly on critical reports like funnels and user journeys.)

As a result, @Amplitude_HQ is now the first fully replatformed enterprise app on @SnowflakeDB. It just works. Sign up for free and start using it right away!

We also believe in this so much that we are going big right out of the gate with the launch. Anyone can use full Amplitude analytics, up to 5 seats, completely free of charge.

Data leaders have been begging me for this functionality from Amplitude for years. We are excited to finally deliver it today. Read more (and signup!) on Snowflake Native Amplitude here: https://t.co/0B8Uo7uRgb

[Rachel T @fancymilk]

Truly unhinged that @HorizonBCBSNJ accepts webp to submit a claim but not PDF.

[Rachel T @fancymilk]

Do you ever wonder, "wait, HOW is this app supposed to make money???" I know I did, until I produced this playbook. Very special thanks to @ibscribe and @MadhavanSF for expanding my thinking on this.

[Amplitude @Amplitude_HQ]

Acquisition ✅
Retention ✅
Monetization...❓

Introducing our newest playbook, Mastering Monetization Strategy! Learn the ins and outs of creating better digital experiences that make YOU more money 💰 https://t.co/RFJWD4MdX0

[act iii Updates @B7Album]

BODYGUARD IS A HIT

#COWBOYCARTER https://t.co/tsxP70nCq4

[Rachel T @fancymilk]

@AlamedaSuperior hello neighbor, do you happen to know who runs the Contra Costa court website? It's broken and I cannot figure out how to postpone my jury duty.

[Rachel T @fancymilk]

@CCCounty hello! the jury duty website is not working– do you know when it will be fixed?

[Amplitude @Amplitude_HQ]

🫠

[VentureBeat @VentureBeat]

Nominations are open for #Product50, the list celebrating the product and growth leaders developing boundary-breaking products. Judged by @Amplitude_HQ @G2dotcom @reforge, only ten winners and 40 finalists can be called the Product 50. https://t.co/N8TirJ4JVy
(Sponsored)

[Tifenn Dano Kwan @DanoKwan]

These awards recognize the 50 most innovative people in product and growth–from executives to influencers to rising stars. Know of someone who should be in the running? Read more about Product 50 in @VentureBeat and nominate today: https://t.co/EFCpaOSavg

[Amplitude @Amplitude_HQ]

The results are IN 🗳️

Join us in celebrating the 2023 Pioneer Award winners! 🎉 From Data Monster to Retention Driver to Pioneer of the Year, these winners achieved remarkable results by harnessing the power of data. Meet the winners: https://t.co/YZ0hr4ksT6

[Rachel T @fancymilk]

@spindlypete Side note, an absolutely perfect movie.

[Rachel T @fancymilk]

You know what? This is good stuff. #northstarframework

[Chelsea Steiner @ChelseaProcrast]

My best friend just started watching #AJLT season 2 without watching the first season and can’t stop texting me with questions about Che Diaz and I HAVE NO ANSWERS JUST MEMES.

[Rachel T @fancymilk]

@ChelseaProcrast LOL hi.

[Amplitude @Amplitude_HQ]

Aha… 🤩

We’ve got something exciting launching tomorrow - stay tuned!

[Rachel T @fancymilk]

@timetopet the schedule UI changed and I can't see what time my pet is scheduled for a walk. Is this on your end or on our walker's end?