The Edmonton Oilers have cracked the code on revenue-positive loyalty, and the numbers speak for themselves.
LOILTY Rewards isn't just a fan perks program. It's a self-sustaining engine driving real business results:
→ 160K+ members, 71% active in 2025 → 13 corporate partners with a 100% renewal rate
→ 25M points redeemed via sweepstakes in a single season
→ 60K+ new members added during one playoff run
→ Full break-even by year three through sponsorship revenue alone (before counting ticket, merch, or concessions lifts)
Card-linking deals. Gaming integrations for global fans. Watch parties turned into massive sign-up machines. Exclusive ticket drops.
This is the blueprint for teams serious about loyalty that actually pays for itself.
Full deep dive here: https://t.co/g0JHkPK6Nm
Big news: @Shopify now fully supports the entire Fanmaker ecosystem.
That means mobile wallet, payments, gift cards, loaded tickets (Ticketmaster, https://t.co/bxUYt3W8xN, TicketReturn), vouchers, discounts, coupons, and stored value. All supported natively across Shopify e-commerce and Shopify POS, online and in person.
This is more than transaction syncing. It's our full suite of capabilities inside Shopify environments, and organizations can use any combination to fit their needs. Some focus on mobile wallet and payments. Others layer in gift cards, vouchers, or discounts. Shopify now supports them all.
Shopify + Fanmaker: full capabilities, wherever your fans engage.