FARMGROUP

A Bangkok–based creative and design consultancy. #Farmgroup #GrowGoodDesign #BuildCreativeCommunity #SupportThaiArt #hotelartfair

[FARMGROUP @farmgroup]

We’ve worked with the management team at DPU to redesign their identity system — a rebrand shaped by the defining idea of “Potentialigence.” At the heart of the new identity is a refined brandmark: the nine gems of Nopparat surrounding Phra Sittithada. #DPU #Farmgroup

[FARMGROUP @farmgroup]

Central the 1 Brand Identity Refresh by Farmgroup.

[Central The 1 Credit Card @centralthe1card]

มี T1 Dynamic Points ใช้อะไรก็มีเหตุผล 💳 🛍️

🗓️ ทุกวันที่15 ทุกหน้าบัตร รับพอยท์แบบใหม่ให้ได้มากกว่า (9 ก.ค. 68 - 31 ธ.ค. 68)
และรับสิทธิหลักได้ทุกวัน

✨ รับแต้ม The1 สูงสุด x4
✨ รับส่วนลดสูงสุด 10%

รายละเอียดเพิ่มเติม : https://t.co/RqNl0C3bTH

[FARMGROUP @farmgroup]

https://t.co/OM3klegYi8

[FARMGROUP @farmgroup]

Honored to announce that our FARMGROUP has been awarded two prestigious DEmark awards by The Department of International Trade Promotion (DITP) for our projects “BMA Identity Design” and “TROP Identity Design”
#Farmgroup #GrowGoodDesign #DEmark2024 #DEmarkAwards

[FARMGROUP @farmgroup]

https://t.co/zK0xHKl8Cu

[Hotel Art Fair @Hotel_Art_Fair]

We're thrilled to announce the return of the Hotel Art Fair!

Mark your calendars for our next HAF, running from September 5- 8, 2024, at the InterContinental Bangkok Sukhumvit.

Anticipate even more excitement this year. Keep an eye out for further updates!
#HAF24
#HotelArtFair

[FARMGROUP @farmgroup]

Bangkok identity by Farmgroup

[FARMGROUP @farmgroup]

Concept & Design : Farmgroup
Font Engineer : Katatrad
Motion Graphic : Worameth S.
Survey Research : Nikkei Research & Consulting

Special Thanks to:
BMA Public Relations Division
Naris Foundation
The National Archives of Thailand
Siam Attariya
Wee Viraporn
Odd Rojvanich

[FARMGROUP @farmgroup]

We worked with the Bangkok Metropolitan Administration (BMA) to update Bangkok city’s identity system. A subtle upgrade with a requirement to keep the original emblem while making it more appealing, precise and consistent.
(Cont)

[FARMGROUP @farmgroup]

These integrated elements will embody Bangkok's identity, blending its historical roots with a contemporary flair. Simultaneously, they offer the BMA team systematic and consistent brand assets for future development.

[FARMGROUP @farmgroup]

After we refined the official city emblem, we created two visual libraries for informal and formal communication purposes, accompanied by a fresh color palette and a structured design system.

[FARMGROUP @farmgroup]

Our team began by researching the history of the original emblem, which was hand-drawn by Prince Narisara Nuvadtivongs, “the great craftsman of Siam,” back in 1923. We refined the emblem and crafted a new wordmark and custom typeface inspired by the original design.

[FARMGROUP @farmgroup]

Just posted a photo @ Bangkok, Thailand https://t.co/rEf6enaL0X

[FARMGROUP @farmgroup]

Just posted a photo @ Bangkok, Thailand https://t.co/jIJPUqZuQY

[FARMGROUP @farmgroup]

Just posted a photo @ Bangkok, Thailand https://t.co/Kx69S4jgpE

[FARMGROUP @farmgroup]

Just posted a photo @ Bangkok, Thailand https://t.co/o8wPTFNoYw

[FARMGROUP @farmgroup]

Just posted a photo @ Bangkok, Thailand https://t.co/zBqjWiyWMJ

[FARMGROUP @farmgroup]

Just posted a photo @ Bangkok Thailand https://t.co/wUkEUgp0Bq

[FARMGROUP @farmgroup]

Just posted a photo @ Bangkok Thailand https://t.co/5sHxiTuEVw

[FARMGROUP @farmgroup]

Just posted a photo @ Bangkok Thailand https://t.co/OL52EF2GeQ