We make clean beer. Apparently we make gold beer too. 🥇🍺
Fathers Clean American Lager
2026 World Beer Awards — UNITED STATES GOLD
#CleanBeer Tastes Better. 🇺🇸
Eagles Win
Fathers almost sells out
We're not saying Fathers makes the birds better....
But the data is starting to get suspicious
🦅🍻
#Philly#CleanBeer
They called the Founding Fathers crazy too.
35,000 beers later, we’re just continuing the tradition.
Fathers has landed in Philadelphia. 🇺🇸🍺
#CleanBeer
We just spent $11,000 to send 35,000 beers 3,000 miles across the United States in a refrigerated truck. We might be idiots.
🚛 Launching Philadelphia - Our Next Big Bet
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🙃 Why we might be idiots
Philly is our first market out of California. Conventional wisdom in beer is to grow geographically. This is because beer is heavy so moving it is expensive and beer sells better when it’s “local”.
🤓 Why we might be smart
1. Lane Johnson is a legend in Philadelphia and is an investor and proactive supporter of Fathers. HUGE starting advantage.
2. Gabe our co-founder has been based in Philadelphia for the last 7 years training elite elite athletes and building community.
3. Philadelphia is a BEER town. They love their lagers and way over index.
4. It can be our beach head to other east coast cities and would validate that we aren’t just a “California” brand.
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🔍 How we are approaching it
1️⃣ THE BET - I bet $10,000 on the Eagles to win the Super Bowl. If they do, I’m giving away 250,000 beers to the people of Philly. Should be great content all year. Let’s go birds 🦅!!
2️⃣ TAILGATE - Tailgaters love beer AND they love the Eagles. Match made in heaven. We have 7 foot cut outs of Lane, 6 of the largest tailgates carrying Fathers, beer bottle costumes, and all the swag for all 8 home games.
3️⃣ SALES - On the ground sales team focused on bars and restaurants to drive sampling.
4️⃣ PR BLITZ - Our launch was covered in Good Morning Philadelphia (FOX), Philadelphia Business Journal, CPG Wire, Philly Voice, and more. LOVE https://t.co/4etjFTULrs. Highly recommend.
5️⃣ PHILLY ICONS - Celebrity Chef Robert Irvine will be cooking cheesesteaks, Sean Brady (#5 UFC fighter) and pride of philly, as well as Beer with Alan one of the largest beer influencers in the US, are coming to the game with us!
6️⃣ DISTRIBUTION - Penn Distribution is iconic in Philly and we wouldn’t have launched without them.
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Landing in Philly in 1 hour for the launch. Wish us luck!! SO NERVOUS!!!!
The Fathers have landed in Philly 🦅🍺
First market outside California
672% YoY growth
And we brought The Dawg Father with us
Philadelphia, it’s time for a Clean Beer
Clean lager brand Fathers Brewing just announced its expansion into Philadelphia, marking the company’s first market outside of California.
Fathers is entering Philadelphia by partnering with Penn Beer Sales & Service. The brand will also be available on Gopuff for delivery in as fast as 15 minutes.
Philadelphia Eagles legend Lane Johnson is an investor in Fathers Brewing and will also act as an ambassador.
The company is currently on pace for 672% year-over-year growth, driven by expanded retail distribution and strong velocities.
Clean lager brand Fathers Brewing just announced its expansion into Philadelphia, marking the company’s first market outside of California.
Fathers is entering Philadelphia by partnering with Penn Beer Sales & Service. The brand will also be available on Gopuff for delivery in as fast as 15 minutes.
Philadelphia Eagles legend Lane Johnson is an investor in Fathers Brewing and will also act as an ambassador.
The company is currently on pace for 672% year-over-year growth, driven by expanded retail distribution and strong velocities.
BREAKING: Harvey has officially been recognized as a world-class athlete.
His sport? Brewing beer. 🍺🥇
Fathers Organic Lager just won GOLD at the 2026 World Beer Awards.
Naturally, we handled the medal ceremony with the class and professionalism you’d expect from us.
🏆🍻
+76% same store sales at Costco roadshow.
Why we improved in order of impact:
#1 - 2nd SKU (Light Lager) added choice 🔵
#2 - Better trained team 👨💼👩💼
#3 - “Only Cold Beer in Costco” fridges ❄️
#4 - Better social content 📸
#5 - Repeat purchases ❤️
#6 - Big pop up banners 🏴
#7 - Beer costumes in store 🍾
#8 - Live art of famous fathers 👨🎨
Excited for the next round!!! Going to keep testing new things!
Day 1.
5 Costcos.
3 days.
An irresponsible amount of dad energy.
Livermore • Pleasanton • Danville • Concord • Novato
Fathers has entered the building.
This weekend Fathers is invading Costco again.
📍 Livermore
📍 Pleasanton
📍 Danville
📍 Concord
📍 Novato
Friday–Sunday.
Come grab a 12-pack.
And if you see grown men dressed as beer…
mind your business.