Top Tweets for #CleanBeer

We just spent $11,000 to send 35,000 beers 3,000 miles across the United States in a refrigerated truck. We might be idiots. 🚛 Launching Philadelphia - Our Next Big Bet ----- 🙃 Why we might be idiots Philly is our first market out of California. Conventional wisdom in beer is to grow geographically. This is because beer is heavy so moving it is expensive and beer sells better when it’s “local”. 🤓 Why we might be smart 1. Lane Johnson is a legend in Philadelphia and is an investor and proactive supporter of Fathers. HUGE starting advantage. 2. Gabe our co-founder has been based in Philadelphia for the last 7 years training elite elite athletes and building community. 3. Philadelphia is a BEER town. They love their lagers and way over index. 4. It can be our beach head to other east coast cities and would validate that we aren’t just a “California” brand. ----- 🔍 How we are approaching it 1️⃣ THE BET - I bet $10,000 on the Eagles to win the Super Bowl. If they do, I’m giving away 250,000 beers to the people of Philly. Should be great content all year. Let’s go birds 🦅!! 2️⃣ TAILGATE - Tailgaters love beer AND they love the Eagles. Match made in heaven. We have 7 foot cut outs of Lane, 6 of the largest tailgates carrying Fathers, beer bottle costumes, and all the swag for all 8 home games. 3️⃣ SALES - On the ground sales team focused on bars and restaurants to drive sampling. 4️⃣ PR BLITZ - Our launch was covered in Good Morning Philadelphia (FOX), Philadelphia Business Journal, CPG Wire, Philly Voice, and more. LOVE https://t.co/4etjFTULrs. Highly recommend. 5️⃣ PHILLY ICONS - Celebrity Chef Robert Irvine will be cooking cheesesteaks, Sean Brady (#5 UFC fighter) and pride of philly, as well as Beer with Alan one of the largest beer influencers in the US, are coming to the game with us! 6️⃣ DISTRIBUTION - Penn Distribution is iconic in Philly and we wouldn’t have launched without them. ---- Landing in Philly in 1 hour for the launch. Wish us luck!! SO NERVOUS!!!!