That south park episode saying there are "Gay people" and then there are "Faggots" and being a fucking faggot isn't about being gay was lowk into something
Even if they don't attract the largest viewership, there's something really gratifying about making MMVs on relatively-niche manga.
It's a different kinda motivation that gets it done, and it makes them very fun to look back on. The Love Bullet MMV has been on my mind constantly.