Europe is both:
The EU is the world's largest single market area.
But I love Europe for its different cultures, languages, varieties of foods, strengths, weaknesses, and its history.
Your sales and marketing strategy should reflect that.
I hate the term passive income. Literally 0.001% of the world will ever achieve true passive income.
We need a new term.
I'm going with "deferred effort income".
Have you got a better term?