FE BrandWagon

We are the advertising, marketing, and media news section from the house of The Financial Express (Online)

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[FE BrandWagon @FEBrandWagon]

@instagram has refreshed its signature wordmark for the first time in over a decade.
The new design replaces its familiar cursive lettering with a cleaner, more modern typeface, marking a subtle but notable shift in the platform’s visual identity.

[FE BrandWagon @FEBrandWagon]

Marketing Blind Spot #3: Marketing only when the pipeline is empty.
One of the biggest mistakes businesses make is treating marketing as a reaction to falling sales rather than a driver of future demand.

[FE BrandWagon @FEBrandWagon]

Marketing Blind Spot #2: Relying on outdated methods to generate leads.

The shift today is from: Chasing prospects to Creating meaningful engagement.

Because the future of lead generation is not about reaching more people.
It’s about reaching the right people at the right time.

[FE BrandWagon @FEBrandWagon]

Khushnooma Kapadia, Vice President, Marketing, South Asia, Marriott International, discusses how @MarriottBonvoy is reshaping loyalty by extending its presence beyond hotel stays and into everyday consumer moments.

🔗- https://t.co/7IqdyZogyY

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @Persistentsys for winning the Gold Award in the HR Team of the Year category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @netcore_cloud AI Agent Stack for winning the Bronze Award in the Innovative AI-Driven Marketing Product category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @WebEngage x Mochi for winning the Gold Award in the Excellence in the use of MarTech in D2C category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @IIFL_Finance & @Singleinterface for winning the Bronze Award in the Excellence in the use of MarTech in BFSI category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to ReBid for winning the Bronze Award in the MarTech Product of the Year category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @netcore_cloud for winning the Silver Award in the MarTech Company of the Year category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @WebEngage x Metro Brands Limited for winning the Bronze Award in the Excellence in Personalization & Recommendation Engine category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @Manyavar_ & @Singleinterface for winning the Silver Award in the Excellence in SEO Tools category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @UshaIntl × @vdo_ai for winning the Bronze Award in the Excellence in the use of MarTech in Retail & E-commerce category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @WebEngage x @Cipla_Global Med for winning the Bronze Award in the Excellence in Web Content Management & Digital Experience Platforms category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to Publive for winning the Silver Award in the Excellence in Web Content Management & Digital Experience Platforms category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆 Winner Announcement | #FEMartech2026
Congratulations to @bloom_hotels for winning the Gold Award in the Excellence in the use of MarTech in Travel & Hospitality category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆 Winner Announcement | #FEMartech2026
Congratulations to @UjjivanBank for winning the Bronze Award in the Excellence in the use of MarTech in BFSI category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @birlasoft Limited for winning the Silver Award in the Excellence in the use of MarTech in B2B & ABM category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement | #FEMartech2026
Congratulations to @royalenfield India × @ComsenseTech for winning the Bronze Award in the Excellence in the use of MarTech in Automotive category at the FE MarTech Awards 2026.

[FE BrandWagon @FEBrandWagon]

🏆Winner Announcement #FEMartech2026 Congratulations to MRF & @Singleinterface for winning the Bronze Award in the Excellence in the use of MarTech in Automotive category at the FE MarTech Awards 2026.