topping off atcg fire
two Studio Azuki related AX updates hidden in plain sight:
- Alien Stage anime series announced, led by Xenotoon, team behind Mizuki shorts. Super enthusiastic reaction to the announcement.
- U might have seen Sekiro: No Defeat's big poster entering AX venue next to Kagurabachi. That's https://t.co/Tf97naaMlW, team behind EtG.
both our very own Studio Azuki partners.
and you'll start to hear their names a lot more often, very soon.
How We’re Building Azuki
I first encountered Pokémon through its cards.
I had just moved to America at 7 and barely spoke English. My neighbor Pablo showed me his Pokémon cards. I didn’t know any of the characters, but I was really drawn to the art. Later, watching those familiar characters come to life in the anime made me a lifelong fan. I collected the cards obsessively.
While writing this, I just remembered that Pablo actually tried to steal my Ninetales one time… but that’s a story for another day
Anyway, I think about this beginning a lot as we build Azuki.
Azuki began in 2022 with illustrated characters released as digital collectibles. What drew me in was the idea that art discovered online could be the beginning of a world. People chose these characters as their online identities, found friends, and built some dope things together.
Today, our main focus is the Azuki trading card game. After launching set 1 in North America, we’re expanding to Latin America and Europe with our second set, Fractured Domains, releasing November 20.
We’re also publishing the AZUKI manga. Arnold Tsang’s story follows Shao’s search for her sister and introduces the Garden, a magical world of relic hunters. Someone you first notice on a card can become a character whose story you want to follow.
The game and manga should deepen each other while standing on their own. You don’t need to own a digital collectible to enjoy either.
Our digital collections remain part of Azuki’s creative identity and community. The people who collected them helped make this work possible, and I want them to recognize themselves in what Azuki becomes.
My job is to keep the team focused and build a business that lets us keep improving the game and telling these stories for a very long time.
When Pablo first showed me those cards, I had no idea how much Pokémon would mean to me decades later. I hope someone discovering Azuki today gets to feel that, too.
PS- keep your Azuki portrait rares in sight. Don’t let a Pablo catch you slacking 😂
The new Azuki TCG card gallery is live, including every card in Fractured Domains (AZK-02). Filter by set, promos, highest rarity, keyword, type and more.
Try it now: https://t.co/ROwtS6Fre2
The wifey got me an iphone AND a case that can fit my favorite cards behind! 😱
Now I can bring Gurugumi, Yuki and Dandadan cards with me everywhere. Sheesh!
Before the story was even written, Arnold Tsang @steamboy33 drew this page: the moment Zero marks Shao.
"I have to draw this. This idea is stuck in my head."
Shops around the world are applying to host Azuki TCG tournaments. Just this week we had shops from Canada, Croatia, Denmark, Colombia, Peru... just to name a few.
Meanwhile, the team is setting up our booth at SPIEL Essen in Germany!
We've spent years building these characters and this world, with so many of you here from the beginning. Seeing shops in places I never expected want to bring Azuki to their communities means a lot.
Someone's first introduction to Azuki could be with a game at their local card shop. They can dig into it more and read the manga or rock a pfp and become part of this with us. Very excited for where we're headed.