Do you know the 80-20 rule of marketing?
It suggests that 80% of your content on social media should be informative while the remaining 20% may be promotional.
#Didyouknow#socialmediaforSME#digitalmarketingtips
Stats show that images, infographics and videos gain higher reach as compared to plain text on social media. Hence, make sure to add some form of visual treats to your content bucket along with informative ones.
#socialmediamarketing#tips
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We're a team of innovatives who help take your social media marketing to the next level.
Visit the link in bio to know more.
#socialmediaforSME
Social media metrics like impressions, reach, conversion rate etc. help you keep a track of your audience's behaviours towards your posts. These can help you understand what kind of content is best received by your viewers and so much more.
#socialmediaforSMB#tips
Creativity is born with imagination and nurtured with practice.
"Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities; improving teamwork, productivity, & even profits." - Dr. Edward de Bono
⋆SWIPE➠
❌Myth: Social media is populated by youngsters only.
✔️Fact: Stats suggest that of the world's population, the following numbers use Twitter—
Age group 18-29 = 38%
30-49 = 26%
50-64 = 17%
65+ = 7%
And THAT is only for ONE platform.
The numbers speak for themselves.🤷🏻♂️
Building on the aforementioned "HASHTAG CRISIS", here's a list of some other common hashtag mistakes avoiding which can be really beneficial for you. Give it a read, maybe? https://t.co/z39v1rhYbq
❌Myth: Updating social media is laborious and burdensome for one.
✔️Fact: It's more of a problem than a myth. Well, Decentralize! Bring in your team- More minds = better ideas and perspective. Worried about posting regularly? Create in bulk and schedule. Or give us a call.😉
Don't let the numbers fool you! On social media, there's so much more than likes and comments to care about. Analyze the content you share, and do it right with the help of social media metrics.
#socialmediaagency#socialmediaforSMB#metrics
❌Myth: Email is no longer required.
✔️Fact: Social & digital media should be considered as additional tools to your already existing strategy for increasing brand awareness, rather than replacements. Emails continue to play a vital role in marketing campaigns like before.
2020 saw a significant hike in virtual traffic as businesses, consumers and the market as a whole shifted indoors and towards the internet.
With competition growing now more than ever, is your social ready to stand out from the crowd?
#digitalmarketing#socialmediaforSMB
Always keep an eye on what's trending, be it news or memes. If you notice a trend that aligns with your brand and messaging, adapt and make the most out of it. However, make sure it is relevant with your message and avoid jumping onto every other trend.
#socialmediaforSME#tips
⋆SWIPE➠
❌Myth: Anything and everything can be posted on social media.
✔️Fact: ""A lot"" will probably be a better chosen word than ""everything"" when it comes to content. Be more creative and experiment with your posts, just like we did here :)
Engagement is one of the most basic aspects of social media marketing. It helps brands and businesses make a connection with the audience and sets up a better impression.
#socialmediaforSME#socialmediamarketing#socialmediatips
❌Myth: Cross-platform marketing means spamming.
✔️Fact: A big lie! It is same as using both flyers, posters & newspaper ads for marketing, only on a digital platform. And now that digital solely depends on reach, it's only fair to present your brand on multiple channels.
Consistency is the key to any business strategy. Even on social media, try to be consistent- be it with the type of content you share, or your voice.
(Have you been taking notes from our #mythbusting series all along? Watch out for another one being debunked tomorrow👀)
#tips
Quick question: How different do you think would the situation be if there was no social media for businesses?
Technology has made marketing so much more fun & easy, but are you using it for leveraging your business?
#socialmediaagency#socialmediaforSME#socialmediamanagement