Peter Yu

Future marketer currently pursuing MBA at the Schulich School of Business. Has been to 33 countries, pursues resilience in life and has a taste for everything.

[Peter Yu @feel1ted]

"An amateur practices until they can play it correctly, a professional practices until they can't play it incorrectly." —Unknown @momentumdash 님이 공유

[Peter Yu @feel1ted]

"Respect yourself enough to walk away from anything that no longer serves you, grows you, or makes you happy." —Robert Tew

[Peter Yu @feel1ted]

In this world of digital marketing, the tactics might constantly change, but the fundamentals are still there. Be authentic, tell a story and focus on the people.
#Marketing #Digitalmarketing #SBMK18
https://t.co/kjbuifSttG

[Peter Yu @feel1ted]

An amazing video about strategy learned in our marketing class. While the term strategy is overused, it has an impact when it is understood and embodied in the company.
#strategy #marketing #SBMK2018 #schulich
https://t.co/0Mrkc5IDb7

[Peter Yu @feel1ted]

Anywhere we go, marketing is providing sensory stimuli to us and we are responding to it viscerally and subconsciously.
#Schulich #senseMarketing #marketing #SBMK18
https://t.co/lTfMyt3AGg

[Peter Yu @feel1ted]

Strategy is a continuous process. #Schulich #mba #econ #strategy

[Peter Yu @feel1ted]

I was talking with my friend about languages and the disparities in word orders and it just struck me, another language is nothing but a new game with different rules. If you don't know the rules, you can't play the game. Same with any new field; you have to know the rules.

[Peter Yu @feel1ted]

Things can change in different marketing channels so don't put all eggs in one basket, see which one works better for the business and be ready for any new platforms. Meet the audience strategically.
#Marketing #marketingchannels #digitalmarketing #SBMK18
https://t.co/NVAYyqZwnn

[Peter Yu @feel1ted]

Value-based pricing is a tricky term, but if you understand the specific segment and the worth of differentiation, it can be effective.
https://t.co/U67ZkMNGkm
#Marketing #Value #Pricing #SBMK18

[Peter Yu @feel1ted]

Not only companies but also cities do 'branding'. It is a challenge to integrate all the stakeholders and create a sustainable future for the city.
#Marketing #Branding #SBMK18
https://t.co/ym9saCqe96

[Peter Yu @feel1ted]

Marketing research involves many stages and actions but it should be conducted for a particular purpose and always be kept in mind. And look beyond the numbers!
#Marketing #Research #SBMK18
https://t.co/LlDPrGTbyr

[Peter Yu @feel1ted]

Samsung's commercial in 2017 directly targeting Apple. While it deals with the loyalty of both customers, it is sending out a confusing message. #Marketing #Samsung #SBMK18
https://t.co/YoiksMTqCY

[Peter Yu @feel1ted]

Reading about the sociologist Erving Goffman's dramaturgical perspective of social interaction. Define your "front stage" carefully because every action and word will add up to your brand image perceived by the "audience". #Marketing #Thoughts #SBMK18
https://t.co/swq95cPDQW

[Peter Yu @feel1ted]

Brand positioning is based on identifying the frame of reference, leveraging the point of parity and being compellingly different. #SBMK18 #HBR #Marketing https://t.co/kTrJnOKKaZ

[Peter Yu @feel1ted]

인생이 짧다는걸 알아야 할텐데.

[Peter Yu @feel1ted]

열일곱번째 책,
정여울 글 내가 사랑한 유럽 TOP10

내용을 위해 구한 책이었는데
프롤로그만 두 번 연속으로 읽고
뚜껑이 날아가버렸다.
그 중 일부.

"유럽은 갈 때마다… https://t.co/Xm3X8Ju9RV

[Peter Yu @feel1ted]

열여섯번째 책,
안광복 저 철학자의 설득법.

오랜만에 재미있게 읽은 책이다.
제목 때문인지 나 때문인지는 몰라도
갖고 다닌다고 엄청 놀림받은..^^;

아무튼 보기보다… https://t.co/UlzuRtJcfH

[Peter Yu @feel1ted]

'여행은 몸의 독서이고, 독서는 마음의 여행이다'라는 말.

[Peter Yu @feel1ted]

인생은 돌아보았을 때, connecting the dots.

[Peter Yu @feel1ted]

유리하다고 교만하지 말고, 불리하다고 비굴하지 말라는 말.. 좋다.