In 2012, #KateUpton was widely viewed as one of the first models to challenge the industry's narrow beauty standards with her fuller figure. When she
appeared on the cover of Sports llustrated Swimsuit
Issue, the reaction was deeply divided, sparking
widespread debate and criticism over her body type.More than 8, 000 mainstream news outlets covered the controversy surrounding her cover. Among the most talked about responses came from stylist Sophie
Neophitou, who dismissed Upton by saying, “We would
never use her. She's like a Page 3 girl. She's like a
footballer's wife, with the too-blonde hair and that kind of face that anyone with enough money can go out and buy."