Andrew Feldman

Please hold your applause until the end of the tweet.

[Andrew Feldman @feldamundo]

@MattFriedmanNJ The backspin portion:

[Andrew Feldman @feldamundo]

@michaelmiraflor Can confirm it’s real. It’s in NJ. I took my kids.

[Andrew Feldman @feldamundo]

@ditzkoff

[Andrew Feldman @feldamundo]

@michaelmiraflor @orenmeetsworld I’ve been to this show, and people would go crazy filling their bags with samples (often dashing between booths w/o even attempting to make fake small talk), so I imagine this rule is trying to curb that.

[Andrew Feldman @feldamundo]

@michaelmiraflor @bluetopknot I’d agree if it was used in-store. The article says it’s for online purchases, and Costco doesn’t sell consumables online (they steer that business to Instacart), so it’s really intended for people buying appliances, electronics, et al.

[Andrew Feldman @feldamundo]

@RosenZone Good tip! Some things I wonder:
- Will this only show on branded searches when Amazon doesn't have a direct selling relationship with the manufacturer (or strong 3P sellers)?
- What's in it for Amazon? Guessing data, plug assortment gaps, maybe affiliate $, but still why?

[Andrew Feldman @feldamundo]

@DDayFilms I assume one of these was a “My Girl” game where you play as him and stop your daughter’s friend from bee stings.

[Andrew Feldman @feldamundo]

@michaelmiraflor It exists! Officially sanctioned by his namesake company:
https://t.co/gIGajRKwXt

[Andrew Feldman @feldamundo]

@airgups23 @michaelmiraflor Worth pointing out that this shows one app’s ATTRIBUTED source of installs, not their percent of ad spend. Attribution became a mess after the iOS change.

[Andrew Feldman @feldamundo]

@michaelmiraflor Yes. Also they literally did a Super Bowl ad (albeit regional) in 2022.

[Andrew Feldman @feldamundo]

@michaelmiraflor For media, seller account management, or 3PL (or all of the above)? SuperOrdinary does a lot of work with beauty brands.

[Andrew Feldman @feldamundo]

@Shwinnabego They (inconsistently) allow the mobile-ready hero image format with size/qty guidelines—seems to help if the size icon is attached to the pack shot and not floating separate. They also allow the item to be shown out of packaging. One example below covering both.

[Andrew Feldman @feldamundo]

@michaelmiraflor Surprised that they’re shuttering rather than selling it off. I get that a $150M biz is negligible for them, but that’s some good free cash flow with a loyal base for the right owner.

[Andrew Feldman @feldamundo]

@michaelmiraflor I tie a knot in them and boom: instant tug toy for my dog.

[Andrew Feldman @feldamundo]

@DelRey This sign summarizes my thoughts on this news. Very sorry to hear it. Looking forward to the book and more writing for you wherever it comes from.

[Andrew Feldman @feldamundo]

@Gregtito And who am I to disagree?

[Andrew Feldman @feldamundo]

@michaelmiraflor Some share of liver is going to vodka-based drinks like High Noon or Fishers Island.
But seltzer is also a crowded category with some winners like White Claw emerging and some inevitable culling.

[Andrew Feldman @feldamundo]

@Gregtito @SusanArendt I just made that edit today on someone else’s copy!

[Andrew Feldman @feldamundo]

@lisamxu RTR is most likely working with BrandShare. They do samples in other company's ecomm shipments. Good for the retailer b/c it's a small revenue stream and value add for their shoppers. I see samples like this in my wife's Zulily orders all the time.

[Andrew Feldman @feldamundo]

@mattahertz https://t.co/4XJWcknv6e based in Braintree Massachusetts has done this in the past; not sure if they’re still in the game or taking new clients since I last worked with them in 2019.