Felipe Liberman

Founder & CEO @ShipFNL — AI-powered LTL & white glove freight. Quote, book, and track freight in plain English. Moving freight since 2013.

[Felipe Liberman @felipeliberman]

I've been moving freight since 2013 — quotes by phone, booking by email. Now our customers just tell our AI what they need to ship. Here's 90 seconds of it working.

[Felipe Liberman @felipeliberman]

Depends on the project. For everything we’ve wanted to build, like voice or API stuff, Claude just figured it out with us. Grok has improved and I still use it for general lookups, but a few months back it was having trouble totaling spreadsheet columns reliably. That’s what made us hesitant to trust it for dev work.

[Felipe Liberman @felipeliberman]

Tried using Grok and Claude Desktop to read invoice PDFs from Gmail and enter them into our system. Both did it well. But the token usage was so high that both cut me off before I could finish a real workload. AI agents are ready for automation via API. They are not yet ready to fully replace a desk job in real time.

[Felipe Liberman @felipeliberman]

I love meeting people and learning about their business. Today I met someone with an incredible pivot story. His rug business slowed down as the housing and home buying market shifted, so he saw an opportunity and turned his rug warehouse into a film and photo production studio instead. Now @_studios60 has 12 stages across 65,000 sqft in LA and has hosted shoots for artists like Drake and Metro Boomin. Even with production increasingly moving out of LA, he’s still staying super busy. From rugs to Hollywood, only in LA.

[Felipe Liberman @felipeliberman]

Congrats to Southeastern Freight Lines on the Univar Solutions Always On Time Award. Another one of our amazing carrier partners, and it’s great to see on-time performance get recognized like this.

[Southeastern Freight @SEFreightLines]

We're honored to be recognized with Univar Solutions' 2026 Always On Time Award for Outstanding Performance in On-Time Delivery.

🔗 Read more: https://t.co/jqfSWO6oXI #SEFL #LTL #trucking

[Felipe Liberman @felipeliberman]

Curious who you all think takes it this year
@TRUCKINGdotORG

[Freight and Logistics, Inc. @ShipFNL]

Who’s taking home the trophy at #NTDC26 this week? 🏆 Some of our amazing carrier partners @XPOLogistics @ABFtoday @RLCarriers are competing for the title.

[Felipe Liberman @felipeliberman]

Good luck to Team ABF at NTDC26 too. Another one of our amazing carrier partners, and it’s great seeing so many drivers with 10, 15, 20+ years of safe driving get recognized this week.

[ABF Freight @ABFtoday]

Join us in cheering on these 19 ABF Freight drivers as they compete in the National Truck Driving Championships this week in Pittsburgh!

Go Team ABF!

[Felipe Liberman @felipeliberman]

Good luck to the XPO team at NTDC26. XPO is another one of our reliable carrier partners, and it’s always good to see drivers get real recognition for their skill.

[XPO @XPOLogistics]

Team XPO is heading to Pittsburgh!

Our 36 drivers are ready to put their skills to the test at the National Truck Driving Championships this week. Let’s go, XPO!

#NTDC26

[Felipe Liberman @felipeliberman]

Love seeing R+L building out their capacity in the Southeast. They’re one of our go-to options for curbside residential deliveries.

[R+L Carriers @RLCarriers]

📰 R+L Carriers Opens New Alabama Service Center

R+L Carriers is pleased to announce the opening of a new service center in Birmingham, Alabama (BIR). This facility will replace the previous BIR location, moving operations 10 miles to the southwest.

💻: https://t.co/6Pfo6NPveC

[Felipe Liberman @felipeliberman]

Ceva Logistics customers just found out their data was exposed in a breach. If you run e-commerce or B2C fulfillment, vet who’s touching your customer data, not just who quotes the lowest rate. Freight is a data business now, not just a trucks business.

[TechCrunch @TechCrunch]

Companies that rely on Ceva Logistics for shipping their physical goods to customers say their personal data was taken during a recent cyberattack.
https://t.co/PBCFluGq8c

[Felipe Liberman @felipeliberman]

Spent the weekend in Oxnard with the family, always good to get away and see something different.

I love meeting people and learning about their business. Met a guy named Joe by the pool who fixes iPods for a living, says he's better at it than anyone else, and I believe him.

Asked if he'd always been a tinkerer. Always, he said. He tells me he studied accounting in college. I asked why not mechanical engineering if he loved taking things apart so much. His parents made him.

Great story. Guy spends years doing what he was told, ends up building a whole business around the thing he actually loved the entire time. Now he fixes iPods, adds Bluetooth, upgrades the memory, brings dead ones back from the grave. I thought that market died a decade ago and figured Bill Maher going on about his iPod was a guy being stubborn. Turns out he's onto something, there's real demand out there.

The businesses everyone assumes don't have a market anymore are sometimes the ones quietly doing just fine. Stereotypical boring business that makes money.

https://t.co/ajG9rIuOie

[Felipe Liberman @felipeliberman]

If you're paying for a platform, ask what job it's actually doing for you.

Usually it's one or two things. If you can build those directly (Stripe to QBO, in my case), you don't need the platform, you need the connection.

AI made that rebuild possible in an afternoon, not a dev sprint. More of these coming.

[Felipe Liberman @felipeliberman]

Method connected to QuickBooks fine, that wasn't the issue.

The issue was customers had to leave our site and go to some external page to pay. Felt clunky, didn't feel like ours.

So I built Stripe right into our website instead. Customers pay by ACH or credit card on our site, and it automatically marks the invoice paid in QuickBooks. No redirect, no separate platform.

[Felipe Liberman @felipeliberman]

Saving the subscription cost is honestly the boring part.

The real win is I understand my own payment flow now instead of trusting a black box. Something breaks, I know exactly where to look.

Worth more than the money.

[Felipe Liberman @felipeliberman]

AI has let me cancel several subscriptions I've had for a while now, some from companies that have been around forever.

Wild what a little help from AI can replace.

First one: Method CRM. It does a lot, full CRM, automation, workflows. But the only piece I actually needed was payments syncing to QuickBooks. Here's what replaced that one piece 🧵

[Felipe Liberman @felipeliberman]

@lightsilver323 AI-powered freight brokerage for white-glove residential delivery. Quote, book, and track — all through a chat agent instead of a form. https://t.co/C0WmRcwp4P