Felipe Fernandes

Building and helping GTM and sales teams book 5x more demos with high-intent buyers through signal-based outbound, on autopilot.

[Felipe Fernandes @felipfernands]

This photo was taken during one of my college classes back in 2023.

At that time, I had no idea where I would end up a few years later.

I wasn’t someone with a perfectly structured career plan or a clear vision of what I wanted to build long term.

What I did know was that I felt uncomfortable staying still for too long.

I’ve always been drawn to new environments, new challenges and things that forced me to grow faster than I thought I could.

I think that mindset is what eventually pulled me toward product, UX and startups.

Back then, I saw technology in a much more superficial way.

I thought building products was mostly about design, features or simply having a good idea.

What changed everything for me was getting closer to real users.

Understanding how people actually behave, where workflows break, where teams lose time and how small frictions quietly destroy consistency.

Today, working on @sendioai , I get to see that every day.

We’ve seen users go from scattered outbound processes and inconsistent follow-ups to generating 60%+ reply rates after improving workflow structure and keeping outreach consistent.

And honestly, that’s the part I enjoy the most.

Not just building software, but seeing something we’re working on directly affect the way people operate and grow.

One thing I underestimated back then was distribution.

A great product means very little if nobody sees it, understands it or consistently talks about it.

That’s something I’ve been learning in real time while building.

Product, distribution and storytelling are deeply connected.

The companies and people growing the fastest today usually aren’t just building better products.

They’re building visibility, trust and attention around what they’re creating.

It’s crazy looking back at this photo now because at that time I thought growth would come from having everything figured out first.

In reality, most growth came from entering uncertain environments, building in public and learning while moving.

[Felipe Fernandes @felipfernands]

@brazmiguel_ sent you a DM

[Felipe Fernandes @felipfernands]

Your cold DM isn't the problem.
Your research is.

90% of SDRs open Claude, ask for an opener, paste it in.

That's 10% of what's possible.

The real play: Apify pulls 100 posts → Cowork runs the brief → you're back in 10 minutes with:

→ Role pain
→ The signal to anchor to
→ Angle to open with
→ Angle to avoid
→ Draft first line in 8 seconds

That's The Profile-Reader Prompt.
Comment "LEADS" and I'll DM it over.

[Felipe Fernandes @felipfernands]

@_LePedroso DM’d you

[Felipe Fernandes @felipfernands]

@thebruchez The post. Role pain is just context to make sure you're reading the signal right

[Felipe Fernandes @felipfernands]

@alexabelonix kinda funny how founders turn every headache into a roadmap

[Felipe Fernandes @felipfernands]

@santoshstack yeah the sales tricks always feel a little corny anyway

[Felipe Fernandes @felipfernands]

@pcshipp plenty, honestly.
just means you gotta be less lazy about it

[Felipe Fernandes @felipfernands]

@TTrimoreau basically just marketing wearing three different hats

[Felipe Fernandes @felipfernands]

@DanielSmidstrup cursor starts looking very tempting at that point

[Felipe Fernandes @felipfernands]

@RoaringHammy nah, but i do make enough to get emotionally attached to coffee receipts

[Felipe Fernandes @felipfernands]

@vasilevbrand that combo is nasty in a good way

[Felipe Fernandes @felipfernands]

@AndrejVidinevic homepage audit is rude in the best way
built a whole mirror for your own company and forgot the reader existed

[Felipe Fernandes @felipfernands]

@Olivia0945 most of it is just regular days anyway. kind of the whole thing actually

[Felipe Fernandes @felipfernands]

@joshuapalassis monday is just saturday with a job, apparently

always cracks me up when people say stuff like this like it’s a law of physics

[Felipe Fernandes @felipfernands]

@EmailCopyJames man, that part is the sneaky one
the internet really does not let stuff die

[Felipe Fernandes @felipfernands]

@SaucySOFR that line always sounds cleaner than it feels in the moment

[Felipe Fernandes @felipfernands]

@bodefreelance people always wanna build first and think later.
messaging gets treated like homework way too often

[Felipe Fernandes @felipfernands]

@Iammartinyau that last line is kinda brutal in a good way. building the whole setup and still feeling off is such a specific kind of defeat

[Felipe Fernandes @felipfernands]

@paolo_scales this probably took way too many drafts

[Felipe Fernandes @felipfernands]

@alexabelonix yeah, this is the part people skip and then act surprised later

the clues are always there, just buried in the messy bits