Femvertising by SHE Media

@SheKnowsMedia coined #Femvertising in 2014 to honor ads with pro-female talent, messages & imagery to empower women & girls. Congrats to 5 years of winners!

[Nike @Nike]

Let’s all be part of the change.

#UntilWeAllWin

[Natalie Zfat | Wireless Woman @NatalieZfat]

DYK that 92% of women and 80% of men say it matters to support brands that align with their own values? Brands like @patagonia and @TOMS are perfect examples of companies doing well *and* doing good. #Femvertising @SheKnowsMedia

[ADWEEK @Adweek]

Congrats to the @Chiefs and all of the brands and agencies that took the bold step of advertising in the #SuperBowl!

[Ad Age @adage]

I am not the target demographic for car commercials, since well, I don't like driving, but I’m enjoying how a few automakers are putting women behind the wheel in their #SuperBowl ads.

[Gary Vaynerchuk @garyvee]

Sabra’s Super Bowl Spot is Star-Studded and Diverse – Adweek https://t.co/sENvptExqG

[ADWEEK @Adweek]

Microsoft | The perfect celebration of Katie Sowers, the first woman to coach in the Super Bowl. Kudos to Microsoft for devoting its time to a great role model.

[ADWEEK @Adweek]

Katie Sowers, offensive assistant coach for the San Francisco 49ers, is the focus of Microsoft’s #SuperBowl ad. #SuperBowl https://t.co/YRPaFxU7E2

[Ad Age @adage]

.@slarkpope gives Microsoft’s #SuperBowl ad 5 footballs, calling it “Among the most powerful spots we’ve seen this game.” https://t.co/EIVFDY3mnF

[Ad Age @adage]

Microsoft’s #SuperBowl commercial tells the story of Katie Sowers, the first female football coach to coach in a Super Bowl.

[Femvertising by SHE Media @femvertising]

Another @SheKnows #hatchkids fave by @budweiserusa: “I thought it had a really genuine message to it; it made me feel good. You see all this bad stuff in the news...this was a positive message. Showing the better parts of America,” Henry, age 15. #femvertising #SuperBowlAds

[ADWEEK @Adweek]

The tear-jerking, patriotic spot directed by Kathryn Bigelow and produced by agency David Miami challenges stereotypes about Americans to remind viewers that the nation’s spirit lives in the extraordinary actions of ordinary people. #SuperBowl https://t.co/LuD8rwCUH5

[Ad Age @adage]

Budweiser is one of several #SuperBowl advertisers that featured images or references to gun violence in its ad, including NFL and Bloomberg. The Bud ad shows two protests that centered on gun violence.

[ADWEEK @Adweek]

Now that’s how you do a Super Bowl halftime show. https://t.co/6OUU1IW9Cj #SuperBowl

[Femvertising by SHE Media @femvertising]

#DidYouKnow? 71% of women and 53% of men say it matters if a brand is #authentic They want brands to walk the walk behind the scenes to match the image they portray in ads & on social. This goes for celebs & influencers too! #femvertising #SuperBowlAds

[Ad Age @adage]

T-Mobile’s #SuperBowl ad stars Anthony Anderson and his real-life mom Doris Hancox.

[Microsoft @Microsoft]

@lesbiantech @KatieSowers A little louder for the folks in the back 📣

[LWT @lesbiantech]

Katie Sowers' college didn't want her playing because she's gay.

Now she's the first woman to coach in the Super Bowl 🔥

WE LOVE TO SEE IT 👏🏿👏🏽👏🏻

[ADWEEK @Adweek]

If Americans are the world’s only citizens to have visited the moon, surely they can also make time to visit other countries right here on Earth.

That’s the theme of Turkish Airlines’ #SuperBowl spot. Watch the 100-second extended version: https://t.co/r5rjRcWBcD

[ADWEEK @Adweek]

For the second year running, Kia released an ad with a more sober and provocative message. #SuperBowl
https://t.co/B7Sk3CwZKN

[ADWEEK @Adweek]

JUST IN | Verizon opted to highlight what 5G will “never do” in its #SuperBowl ad, in a bid to make a point about the important and often lifesaving work that first responders do every day.
https://t.co/yEIXgFcu5S

[Femvertising by SHE Media @femvertising]

#DidYouKnow? 73% of women and 63% of men say that ads have become more inclusive in the past 5 years. #progress #femvertising #SuperBowlCommercials
https://t.co/wUhX8adALw