Oluwapelumi Fawehinmi

Data-driven company bias. No hype. Just the numbers. 📊. Breaking down the world's biggest companies one brief at a time.

[Oluwapelumi Fawehinmi @feranmi0223]

Netflix invented the streaming era. Paramount is trying to survive it. Skydance is the bet that there's a third way.

Two questions to end the week:

Does the Skydance deal actually save Paramount?

And in ten years, will Paramount still exist as an independent brand? 👇

#Netflix #Paramount #Skydance #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

Here's something most people don't know about Paramount's assets.

Paramount owns SpongeBob SquarePants, Dora the Explorer, PAW Patrol, TMNT, the MTV Video Music Awards, the Grammy Awards broadcast rights, South Park, Yellowstone, Star Trek, and Mission: Impossible.

That IP library is genuinely extraordinary.

The problem isn't the content Paramount owns.

It's whether Paramount+ can build a big enough audience to make that content pay at streaming economics.

#Paramount #Skydance #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

Netflix vs. Paramount: and what Skydance actually changes. 🧵

1/ Netflix's password crackdown: analysts predicted an exodus. Netflix added 29M subscribers in 2023. Best year since the pandemic. The freeloaders either paid or left. New paying customers replaced them.

2/ Netflix ad tier: 40M monthly active users on the ad-supported plan. Netflix is now competing directly with traditional TV for advertising dollars. Winning because of targeting and engagement data.

3/ Netflix international: 70% of subscribers outside the US. Squid Game, Money Heist, Lupin, global cultural events made outside the US. A genuinely global content machine.

4/ Paramount's problem: 67M Paramount+ subscribers vs. Netflix's 270M. A $200M show costs the same whether 67M or 270M people watch it. Paramount is paying Hollywood prices for a fraction of Netflix's audience.

5/ Skydance deal: David Ellison acquires Paramount. Fresh capital. Production expertise. Top Gun: Maverick made $1.5B. Silicon Valley connections. Strategic clarity after years of uncertainty.

6/ What it doesn't fix: Paramount+ still needs scale. Linear TV keeps declining. Netflix keeps spending. The deal buys time. Whether that's enough is what the industry is watching. 👇

#Netflix #Paramount #Skydance #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

Here's a number that shows how dominant Netflix has become.

Netflix spends $17 billion on content every year.

The US film industry's total box office revenue in 2023 was $9 billion.

Netflix spends nearly twice what all Hollywood studios combined earn from US cinema ticket sales.

That's not a streaming service competing with Hollywood.

That's a new Hollywood.

#Netflix #DataAnalytics #Streaming

[Oluwapelumi Fawehinmi @feranmi0223]

In 1997 Netflix started mailing DVDs. The entertainment industry laughed. 🧵

1/ Netflix 2024 — 270M subscribers. $33.7B revenue. $7B operating income. Available in 190 countries. $17B content spend.

2/ Paramount 2024: 67M Paramount+ subscribers. $29.4B revenue. Streaming division still losing money. Legacy assets: CBS, MTV, Nickelodeon, BET, Showtime, Paramount Pictures.

3/ On paper, the revenue looks close. The stories couldn't be more different.

4/ Netflix revenue: almost entirely subscription and advertising. Recurring. Scalable. Global.

5/ Paramount revenue: shrinking linear TV, theatrical film under pressure, streaming not yet profitable.

6/ Netflix didn't just build a streaming service. It built a new model for how content reaches people, and made the model that built Paramount progressively less valuable every year. Then Skydance arrived. Wednesday: the full story. 👇

#Netflix #Paramount #DataAnalytics #Business

[Oluwapelumi Fawehinmi @feranmi0223]

AWS. Prime Video. Alexa. Kindle. Amazon Pharmacy. Amazon Logistics. Audible.

How many Amazon services do you actually use?

And does one company having this much reach into your life concern you, or is it just a matter of convenience? 👇

#Amazon #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

Here's something worth knowing about Jeff Bezos.

He founded Amazon in his garage in 1994 with $250,000 from his parents.

He was 30 years old and left a well-paying job on Wall Street to do it.

His original business plan projected Amazon would have a 70% chance of failure.

He went ahead anyway.

30 years later, Amazon is a $2 trillion company.

That's not luck. That's one of the most consequential bets in business history.

#Amazon #JeffBezos #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

The four businesses inside Amazon that actually matter. 🧵

1/ AWS: $91B revenue, 31% of the global cloud market, 67% of Amazon's operating profit. Powers a third of the internet. Started as internal infrastructure Amazon rented out in 2006.

2/ Advertising: $47B revenue. Larger than YouTube's global ad revenue. Amazon knows what you bought, browsed, and almost bought. Purchase intent data is the most valuable advertising data on earth.

3/ Prime: 200M members. $139/year. Free delivery plus Video, Music, Reading, Photos, Pharmacy. Average Prime member spends $1,400/year, compared to $600 for non-members. That $800 gap is what Prime is actually worth.

4/ Logistics: Amazon now delivers more packages per day in the US than FedEx. 1,100+ warehouses. Its own cargo airline. Expanding into third-party delivery, competing directly with UPS and FedEx.

5/ The regulatory question: FTC sued Amazon in 2023 for antitrust violations. Alleging marketplace dominance disadvantages third-party sellers. The same question is surfacing across all major platforms.

6/ Five businesses. One company. Cloud. Retail. Advertising. Logistics. Entertainment. Amazon touches more of daily economic life than almost any entity in history. 👇

#Amazon #AWS #DataAnalytics #Business

[Oluwapelumi Fawehinmi @feranmi0223]

Here's something most people don't know about AWS.

It powers Netflix. Airbnb. NASA. The CIA. LinkedIn. Twitter. Zoom. Dropbox.

Approximately one third of the entire internet runs on Amazon's cloud infrastructure.

When AWS has an outage, which happens occasionally, large sections of the internet go down simultaneously.

A retailer doesn't do that.

An infrastructure company does.

#Amazon #AWS #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

Most people think Amazon is a retailer. The data says otherwise. 🧵

1/Amazon's 2023 revenue breakdown: Retail: $247B. AWS: $91B. Advertising: $47B. Total: $575B.

2/ But here's the number that changes everything: AWS is 16% of Amazon's revenue. It generates 67% of Amazon's total operating profit.

3/ The online store Amazon is famous for? Razor-thin margins. Sometimes unprofitable. It exists largely to fund everything else.

4/ Amazon is a cloud company that uses retail to acquire customers, advertising to monetize their attention, logistics to control supply chains, and Prime to lock it all together.

5/ AWS powers Netflix, Airbnb, NASA, the CIA, and a third of the internet. The bookstore funds the infrastructure the world runs on.

6/ Most people's mental model of Amazon stopped updating in 2005. Wednesday — the four businesses inside Amazon that actually matter. 👇

#Amazon #DataAnalytics #Business

[Oluwapelumi Fawehinmi @feranmi0223]

One ship. Six days. $10 billion per day.

The Suez Canal. The Ever Given. 2021.

The Strait of Hormuz could be closed by a geopolitical miscalculation. The Panama Canal by a drought.

We built a $32 trillion trade system through chokepoints you could block with a ship or a missile.

Is the world building enough resilience, or have we optimized ourselves into fragility? 👇

#GlobalTrade #DataAnalytics #Geopolitics

[Oluwapelumi Fawehinmi @feranmi0223]

Here's something most people don't know about the Strait of Malacca.

It's the world's most important shipping lane.

40% of global trade passes through it.

It's also only 2.8 kilometers wide at its narrowest point.

If it were blocked or closed for any reason, the disruption to global trade would be unlike anything since World War II.

Singapore exists largely because of its position at the tip of the Malacca Strait.

Geography is still destiny in global trade.

#GlobalTrade #DataAnalytics #Geopolitics

[Oluwapelumi Fawehinmi @feranmi0223]

Who controls global trade, and what happens when it breaks? 🧵

1/ Maersk, MSC, COSCO: the three companies controlling 45%+ of global container shipping. COSCO is state-owned and Chinese. Several Western countries have reviewed its port investments on national security grounds.

2/ The 2021 supply chain crisis: just-in-time manufacturing collapsed under simultaneous disruption. Container rates went from $2,000 to $20,000. Chips ran out. Cars stopped being built. Efficiency had been optimized at the expense of resilience.

3/ Red Sea crisis: Houthi attacks forced 20% of global container traffic to reroute around Africa. Adding 10-14 days and high costs to every Asia-Europe shipment.

4/ US-China decoupling: tariffs, export controls, and friend-shoring are restructuring decades of trade flows. Supply chains built over 30 years are being rebuilt in real time.

5/ Panama Canal drought: climate change reduced water levels, cutting daily transits by 36% in 2023. A new category of trade risk that nobody planned for.

6/ 90% of global trade passes through just 100 ports. Seven of the top ten by volume are in China. That concentration is now a national security conversation in Western capitals. 👇

#GlobalTrade #Shipping #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

Here's a number that shows how concentrated global shipping actually is.

The top 10 shipping companies control approximately 85% of global container shipping capacity.

The top three—Maersk, MSC, and COSCO — control over 45% between them.

A $32 trillion global trade system running through three companies.

That's not a market. That's an oligopoly.

#GlobalTrade #Shipping #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

Everything you own came from somewhere else. 🧵

1/ Global trade value in 2024: $32 trillion. 800 million containers moved annually. 100,000+ commercial ships. 90% of global trade moves by sea.

2/ But it doesn't move freely. It moves through chokepoints. Narrow straits. Critical canals. Specific ports.

3/ Suez Canal: 12% of global trade passes through a waterway 193 meters wide at its narrowest.

4/ Strait of Hormuz: 20% of the world's oil passes through a channel 33km wide. Every barrel from Saudi Arabia, Iraq, Iran, Kuwait, and the UAE goes through here.

5/ Strait of Malacca: 40% of global trade and a third of the world's oil pass through a strait that narrows to 2.8km.

6/ One ship, the Ever Given, blocked the Suez Canal for 6 days in 2021. Cost: estimated at $10 billion per day. That was one ship. Six days. Wednesday: Who controls this system, and how fragile it really is. 👇

#GlobalTrade #DataAnalytics #Business

[Oluwapelumi Fawehinmi @feranmi0223]

$227 billion in ad revenue. Lawsuits from 41 US states. A creator economy that works for 2% of creators. Australia banning it for under-16s.

Simple question to end social media week

Net positive or net negative for society?

And if you could keep only one platform, which one would it be? 👇

#SocialMedia #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

Here's something most people don't know about Reddit.

It was founded in 2005. For nearly two decades, it was one of the most influential platforms on the internet, shaping news cycles, launching products, and driving stock prices.

It went public in 2024.

For most of those years, it was unprofitable.

Reddit is proof that influence and revenue are not the same thing.

And that the social media business model doesn't work equally for every platform.

#Reddit #SocialMedia #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

The social media industry is under more pressure than ever. Here's why. 🧵

1/ Creator economy: $250B market, but the top 1% of YouTube creators earn 50%+ of revenue. TikTok's Creator Fund pays fractions of a cent per view. It's a tournament economy. Massive rewards for a tiny few.

2/ Advertising under attack: Apple's iOS 14 cost Meta $10B in lost ad revenue. GDPR, CCPA, and global privacy laws keep tightening. X lost $75M in brand commitments over content moderation concerns.

3/ Lawsuits: The FTC tried to break up Meta. 41 US states sued Meta over harm to minors. TikTok faces state lawsuits over child safety. YouTube settled COPPA violations for $170M. Snapchat faces landmark child-harm cases.

4/ Global regulation: UK Online Safety Act. EU Digital Services Act. Australia banned social media for under-16s in 2024. Governments worldwide are legislating simultaneously.

5/ Rising challengers: Bluesky and Nostr built on decentralized protocols. No single company owns the platform. Substack lets creators own their subscriber relationships.

6/ The common thread: ownership. The next generation of platforms is being built around creators and users owning more of what they create. Whether it can scale commercially is the open question. 👇

#SocialMedia #DataAnalytics #CreatorEconomy

[Oluwapelumi Fawehinmi @feranmi0223]

Here's a number that puts the creator economy in perspective.

An estimated 200 million people worldwide consider themselves content creators.

Only about 4 million (2%) earn enough to be considered full-time creators.

The creator economy is real. The opportunity is real.

But the distribution of that opportunity is more concentrated than the headlines suggest.

#CreatorEconomy #SocialMedia #DataAnalytics

[Oluwapelumi Fawehinmi @feranmi0223]

Most people think social media is free. 🧵

1/ It isn't. You pay with attention, behavior, and data. Global social media ad revenue 2024: $227 billion. 5.2 billion users. 64% of the global population. Average daily use: 2 hours 23 minutes.

2/ The giants - Meta: 3.9B users, $134B ad revenue. YouTube: 2.7B users, $31B revenue. TikTok: 1.7B users. X: 550M. LinkedIn: 1B members.

3/ The overlooked - Reddit: 1.2B monthly visitors, went public in 2024. Telegram: 900M users, dominant in Eastern Europe and the Middle East. Discord: 500M registered users, the infrastructure of online communities.

4/ The rising stars - Bluesky growing during X's advertiser exodus. Threads launched to 100M sign-ups in five days — fastest app launch ever, but struggles with daily retention. Lemon8, ByteDance's lifestyle app, is growing quietly in Western markets.

5/ The creator economy: $250 billion market size. More people than ever are trying to build a living on these platforms.

6/ But governments are suing, advertisers are fleeing, and a new generation of platforms is challenging the model. Wednesday - the full story. 👇

#SocialMedia #DataAnalytics #Business