Fernando Escalera

Growth @Shopify. Former growth lead @Wattpad, marketer @Google and small business owner (

[Fernando Escalera @ferescue]

@morganb @morganb, Brooks, your family, and you are an example of how to overcome challenges. We're team Brooks! Max, Alex, Christel, and I are all rooting for you. You’re in our prayers, too.

[Fernando Escalera @ferescue]

@nejatian No negative judgements.

[Fernando Escalera @ferescue]

@sentdefender @grok is this real?

[Fernando Escalera @ferescue]

@morganb @ErikaB @BreakthroughT1D Brooks is in our prayers, @morganb.

[Fernando Escalera @ferescue]

@tobi Great ad! Go Canada!

[Fernando Escalera @ferescue]

@JulianGoldieSEO VIDEO

[Fernando Escalera @ferescue]

@aaditsh AI

[Fernando Escalera @ferescue]

@Rainmaker1973 Wishing you the best. God bless you.

[Fernando Escalera @ferescue]

@yu_angela Is it still relevant with AI? I did 70%, but never finished so wonder if I should start again. What other courses do you recommend? Thanks!

[Fernando Escalera @ferescue]

@neilpatel Surprised about Direct being lower than Ads/SEO

[Fernando Escalera @ferescue]

@tomfgoodwin So you agree with the latter?

[Fernando Escalera @ferescue]

@BrandonMChu @cleejin What a cool story. Your wife’s story and her grandma’s, both. Ordering mine.

[Fernando Escalera @ferescue]

@JohnPasalis How do you distinguish between an investor and a repeat homebuyer? Is a homebuyer who buys a second property to rent considered an investor?

[Fernando Escalera @ferescue]

@paulg Why do think coding will be important in five years, given the impact of AI? Thanks!

[Fernando Escalera @ferescue]

@morganb Impact of messaging by location would be powerfurl, e.g. build persona by zip code based on ads(inputs) leading to purchases (output). Break this down in multiple way, demographics, interest, etc.

[Fernando Escalera @ferescue]

@_LindsayCraig @Shopify Hi @_LindsayCraig, go to San Miguel de Allende. You won’t regret it.

[Fernando Escalera @ferescue]

@pmddomingos You’re trivializing a very complex situation.

[Fernando Escalera @ferescue]

@awilkinson Edulis. ~6 tables. Great food.

[Fernando Escalera @ferescue]

@_LindsayCraig Amazing.

[Fernando Escalera @ferescue]

@bloh @SphereVegas That's so cool