Jeet Bania

lead ux designer @naturaleyemedia

[Jeet Bania @figmajeet]

haha agreed. funnily enough we were one of the first to drop these hands on a web3 site back in 2024. the creation of adam, but for the internet age.

everyone said crypto ≠ art. we said what if we built the opposite? timeless art/future tech. not crypto bro energy.

@Arcweb3_

[Justin Rands @jayrizpop]

if I see another take on michelangelo’s creation of adam painting abstracted in tech mocks this year I’m gonna fucking lose it.

[Jeet Bania @figmajeet]

If @instagram was made in India 😭😭 what an abomination

[Jeet Bania @figmajeet]

people on claude sub are crazy. my boss @danielraghu_ be making full 3D interactable bible study areas.

meanwhile i be spending some unholy time creating a paper tear animation for this receipt and still not making it. 😭

[Tanushree Pandey @TanushreePande]

3 Idiots me sabse 'loser' character real life mein sabse courageous nikle... aur baaki teen 'heroes' sabse bade losers. Who would've thought? More power to you, bhai. ❤️

[Jeet Bania @figmajeet]

Designers of X what's one design "rule" you happily break lol?

[Jeet Bania @figmajeet]

Sad enough, but something similar happened to us recently.

We spent weeks working with a client on their website. Not just designing screens, but figuring out the messaging, information hierarchy, visual language, design system, components and storytelling. We were essentially building the foundation together.

Once the homepage was locked in, the client took that foundation, fed it into Claude, and started generating the remaining pages himself.

A few months ago, I probably would've thought, "Damn, AI just replaced us."
But after thinking about it, I don't think that's what happened.

The homepage wasn't really the deliverable. It became the blueprint.
Because we'd already solved the hard part: what the product should communicate, how it should feel, and the design system behind it, etc. Claude could extend that work and generate the remaining pages.

That doesn't mean design is disappearing. Their version could only replicate 85% of what we had designed, but for the client it was good enough. But I do think where designers create value is shifting.

Maybe clients won't pay as much for someone to design 20 individual pages anymore. They'll pay for someone who can build a design language, a system, a strategy, and a foundation that scales. Whether another designer, a developer, or AI takes it forward.

I'm not saying everyone should stop worrying. The market is clearly changing. But I'm also not convinced the answer is doomposting.

We've always been in the business of solving problems.

Maybe our services will need to evolve next.

[Alex @semochkin_alex]

Design will die out anytime now

Today a $12,000 project at @relate_studio was stopped earlier than expected because AI took our job

"AI speed and quality combo is unmatched, and they are also instantly turned into production-grade views running in the iOS emulator" was the feedback

I have a 100k MRR design studio and I know that the company runs on a timer. I will always have revenue, but the market will shrink and it will be harder and harder to succeed. Potential customers who were fine with spending $10-20k for design now use shortcuts.

As of today, AI hasn't replaced design yet. For reference, for the customer in the screenshot we made a killer brand identity (which I will show later), and from my client's words were that it was incredibly useful to feed the branding context into AI, so that the AI could then design and develop simultaneously. This means design studios still have time

However, being overtly optimistic is also wrong. If you're thinking an AI which can solve PhD level mathematical and physics problems, can't solve "how to design something appealing to an X audience", you are wrong.

That said, it's also bad to be a doomsayer. Don't be me

[Jeet Bania @figmajeet]

@Pirat_Nation bro why their ui always so ugly 😭

[Jeet Bania @figmajeet]

I got a traumatising story from Bakugan 😞

I was 10yo back when it happened. I saw a brand new fresh clean white bakugan in the store, my parents told me if i came 1st in my grade, they'd buy me this.

so i studied the entire month, gave the exam and actually came first!

but later when we went to buy this toy, it wasnt there anymore 💔

life's first heartbreak 😭

[Jeet Bania @figmajeet]

@Somthinqx @grok I thought this is @Erling as a child 😭

[Jeet Bania @figmajeet]

@WebDesignMuseum 😌

[Jeet Bania @figmajeet]

@chesny the kind of video i'd save but would never see the light of the day 🥀

[Jeet Bania @figmajeet]

we can build upi, send rockets to space, and run massive digital systems, so why do our own government websites still feel like they're stuck in 2005?

[Jeet Bania @figmajeet]

i've been thinking about originality a lot recently.

especially now that AI, pinterest, x, are all feeding us an endless stream of inspiration every single day.

it's easy to look at that and think originality is dying.

i'm starting to think the opposite is true.

i don't think originality comes from avoiding other people's work.

it comes from exposing yourself to so many different ideas that your brain starts connecting dots no one else would.

a designer who only studies websites will probably make websites that look like other websites. (this isn't a critic, i myself have been in that rut before).

but someone who's curious about architecture, psychology, film, music, industrial design, fashion, nature, history; even something as random as airport signage or supermarket layouts have a much bigger pool of ideas to draw from.

that's usually where the interesting work comes from.

not because they copied less. but because they connected more. (cliché i know)

maybe originality isn't about having completely new ideas.

maybe it's about combining familiar ideas in ways that haven't been combined before??

[Jeet Bania @figmajeet]

@Khlaseek_dsgner @figma Ooomph this is soo good 🔥 beautiful sound design as well.

[Jeet Bania @figmajeet]

@droidbuilds Tbh its most useful for people who use 4K montors. I had a phase with them too, but I still love tabs more.

[Jeet Bania @figmajeet]

he used the power of imagination

[Jeet Bania @figmajeet]

SOUND ON 🔊

my boss just shared this website on our group and my mind was completely blown!!

the storytelling, the design, the freaking sound work on this website is just too good.

the attention to detail, its a pure masterpiece. check it out.

@zero_university

[Jeet Bania @figmajeet]

i've been browsing a lot of AI startup websites lately.

something feels strange, they're all beautiful.

and yet, after closing the tab, i struggle to remember which company was which. i remember the green utopian grass with dither, the pastel blue clouds blending into a dashboard, the white blue dots everywhere.

so but what's missing?

[Jeet Bania @figmajeet]

Gods of @X algorithm, please send this to the feeds of new and upcoming designers.

Lets connect! :)