The HERA team revealed Felix's impact as a global ambassador — He drove record queues in Japan and huge sales - 600 MILLION won in a Single day for the new Mesh Powder:
The official representative in charge at Hankyu Department Store said they'd never seen such an incredibly long line of people waiting to buy a single product in the entire history since the store first opened
The HERA Black Cushion Mesh Powder launch livestream reportedly brought in 600 MILLION won in a Single day!
The team also revealed that they carried out in-depth research on Felix to come up with a name for the lip gloss in his honor: 'A well-known fact came up - he loves baking brownies! We chose ‘Brownie Boy’ because the nickname has viral effect.'"
Store staff are also providing feedback to the brand, reporting that “ 'Sunkissed' is hugely popular right now.” — lip gloss inspired by Felix.

#FELIXXHERA
Adidas Korea’s Instagram Circle Update with #FELIX FIFA World Cup 2026 campaign — Exclusive Digital World Cup Goods Have Arrived!!
🎁 Son Heung-min (@ hm_son7),
Lee Kang-in (@ kanginleeoficial),
Felix (@ yong.lixx).
You have no idea how good this combo is!! ❤️🔥
Change your watch⌚ and
phone wallpaper 📱
and now all that's left is to wait for the World Cup. 😎⚽
Hit the link below to download the image you want, save it, and set it as your wallpaper✨
Complete your own World Cup mood right now! ⏬️
🔗 https://t.co/VxCqtOdzeE
FELIX ADIDAS FIFA CAMPAIGN
#FELIXxADIDAS