Findlay Marks

Scottish thunder living Down Under. Award-winning video editor.

[Findlay Marks @findlaymarks]

Finally got around to updating my showreel from the last 4 years! Feel free to give me a shout if there is a creative project you want to work on together! More info on my (also updated) website https://t.co/By1qrItDly

[Mario Nawfal @MarioNawfal]

The CEO of Take-Two, the company behind GTA, just said something the entire AI industry doesn't want to hear.

And he said it without being anti-AI.

Strauss Zelnick's argument is precise. AI is built on datasets. Datasets are backward-looking. Creativity is forward-looking. A model trained on everything that already exists cannot, by definition, produce something genuinely unexpected. And all hits, by their very nature, are unexpected.

Asset creation and hit creation are not the same thing. AI is getting very good at the first one. The second one is what actually makes money, builds franchises, and changes culture. Nobody has shown AI can do that yet.

The derivative property problem is real. You can clone GTA with existing technology. You could do it before AI. It would take 3 years and look identical. It still wouldn't sell. Because it isn't GTA. It's a clone of GTA.

And consumers, despite what the industry occasionally pretends, can feel the difference between something genuinely new and something assembled from the residue of things that already worked.

Thousands of mobile games ship every year. 0 to 5 hits get made. The same studios make them every time. The technology to make more games has been commoditized for years. It didn't democratize hit creation. It just flooded the market with more forgettable product.

The Silicon Valley thesis that AI unlocks game creation for everyone is true in the same way that cheap cameras unlocked filmmaking for everyone. They did. And the same 5 studios still make the movies everyone watches.

What Zelnick is saying, without quite saying it, is that the thing AI cannot replicate is taste. The instinct for what hasn't been done yet. The cultural antenna that detects the gap in the market before the data can see it.

Data tells you what people wanted. Hits tell people what they want next.

Those are different jobs.

[The Scottish Football Show @TSFSpodcast]

Oh hi 👋🏼

[𝐃𝐈𝐆𝐁 @_DIGB]

I am sick of VAR discourse after every game of football. The outcome of almost every game in every league appears to hinge on it and it does my fucking head in

Football has been made worse by its introduction because the consistency of refereeing isn’t good enough

Nuke it

[Melbourne City FC @MelbourneCity]

⚔️ 𝐓𝐨𝐦𝐨𝐫𝐫𝐨𝐰.

🎟️ https://t.co/Iqzyzm4848

[The Scottish Football Show @TSFSpodcast]

Oh ok!

Let's never let this post match high end @andrewslaven7 @_LauraBrannan @findlaymarks

https://t.co/jIhsYm3UE4

[Barry Anderson @BarryAnderson_]

The best Scotland football video and audio you will ever see/hear.
📽 @BBCSportScot #TartanArmy 🏴󠁧󠁢󠁳󠁣󠁴󠁿

[Scotland National Team @ScotlandNT]

We. Are. There.

#FIFAWorldCup | @FIFAWorldCup

[Findlay Marks @findlaymarks]

@cjnovo992

[Findlay Marks @findlaymarks]

@RangersFC

[Melbourne City FC @MelbourneCity]

🎬 Here's hoping for another famous Hollywood ending...

Our 2025/26 ALM season kicks off 𝐓𝐎𝐃𝐀𝐘!

🎟️ Home Opener: https://t.co/Iqzyzm4FTG

[Melbourne City FC @MelbourneCity]

𝙒𝙚𝙖𝙧𝙞𝙣𝙜 𝙤𝙪𝙧 𝙝𝙚𝙖𝙧𝙩 𝙤𝙣 𝙤𝙪𝙧 𝙨𝙡𝙚𝙚𝙫𝙚 ❤️

🔥 Your first look at our 2025/26 A-Leagues kits!
🛒 On sale from Tuesday 7 October.

[Melbourne City FC @MelbourneCity]

𝐅𝐨𝐫𝐠𝐞𝐝 𝐢𝐧 𝐌𝐞𝐥𝐛𝐨𝐮𝐫𝐧𝐞. 𝐌𝐚𝐝𝐞 𝐟𝐨𝐫 𝐀𝐬𝐢𝐚.

Our 2025/26 AFC Champions League kits are here 🔥

🛍️ https://t.co/RCBBiI6njZ

[Melbourne City FC @MelbourneCity]

𝐏𝐫𝐞𝐬𝐬 𝐬𝐭𝐚𝐫𝐭 𝐛𝐮𝐭𝐭𝐨𝐧 𝐭𝐨 𝐛𝐞𝐠𝐢𝐧 𝐬𝐞𝐚𝐬𝐨𝐧 𝟐𝟎𝟐𝟓/𝟐𝟔 🎮

👀 Take a look at all of our Isuzu UTE A-League fixtures for the season ahead!

🩵 https://t.co/723Sinb2Kf

[The Scottish Football Show @TSFSpodcast]

If you've listened to our latest episode you'll have heard we have some news...

We're having to park the podcast for next season 🥺

Sorry folks, we just don't have the time and resource to do it alone, the joys of doing this as a hobby!

But never say never about the future.

[Melbourne City FC @MelbourneCity]

We did something. Now, it’s 𝙮𝙤𝙪𝙧 turn.

Join the Champions - 2025/26 Memberships available now!

🩵 https://t.co/723SinauUH

[Melbourne City FC @MelbourneCity]

𝙏𝙝𝙚 𝙢𝙤𝙢𝙚𝙣𝙩 𝙞𝙨 𝙝𝙚𝙧𝙚. 𝙏𝙝𝙚 𝙢𝙤𝙢𝙚𝙣𝙩 𝙞𝙨 𝙣𝙤𝙬. 🔥

[Colin Millar @Millar_Colin]

Inter, Barcelona. 210 minutes of pure joy, individual brilliance, risks, directness, spirit and full, unshakable belief in brave gameplans. A different sport from the cautious tedium of most top-level football and of players being coached to within an inch of their lives.

[The Scottish Football Show @TSFSpodcast]

It's all happening in this week's episode...

🤯 Hamilton are relegated after 15 point deduction

💥Are Falkirk bottling it?

🚗 Hampden is a bit too far for Aberdeen fans...

🇮🇹 McTominay winner pulls Napoli closer to Serie A title

🍿Balmoor is the place to be on Saturday

[Findlay Marks @findlaymarks]

Ridvan isn’t even the 8th best full-back at Rangers.