Introducing Pathways, your AI-powered, "6 degrees of separation" on steroids. (For us, Kevin Bacon was only four away)
We help nonprofits & private equity firms uncover warm leads hidden in your network & turn them into genuine connections. 🔥
#ProspectResearch#WarmLeads
27% of salespeople name building rapport with strangers as their biggest challenge. Sales confidence comes with proximity. You feel confident when the lead knows your name, someone vouched for you, and the intro is warm. Cold outreach steals confidence. Warm leads give it back.
Recently on Pathways - we found three first-degree and eleven second-degree pathways from a faith-based humanitarian aid non-profit's board members to nine potential donors. 🔥 These pathways include connections through local symphony involvement, podcast episodes, and church.
Finally, a first degree pathway was found from a non-profit board member to a prospective donor through a church connection. The board member attends the church where the donor serves as an Elder.
Summary:
📍CRMs store data
🧭 Pathways shows direction.
It's time to stop wandering in the dark with names and start using the map you didn't know you already had.
Let's revive your network!
CRMs are great for storing names.
You know what they're terrible at?
Helping you ACTUALLY talk to those people.
Let's talk about how most orgs are drowning in "data," but starving for real connections 🧵 #CRMs#Sales#PrivateEquity#NonProfits
This is why we built Pathways.
It connects the dots between your team, your network, and your prospects--so you stop asking: "Do we know anyone here?" And start saying: "We've got three paths in. Let's go."
From “never heard of them” to a “$15K donor.”
A Family Policy Council recently used Pathways to find their board member had co-written with a prospective donor in a shared magazine.
One warm intro later: major gift secured.
THAT is the magic of Pathways!
#MajorGifts#Prospecting