Firebrand

We make AI companies visible across media, search and AI

[Firebrand @firebrandcomms]

🔥 At Firebrand, we don’t just run campaigns. We ignite growth.

We help B2B tech brands to stand out, accelerate pipeline, and own their category — powered by PR, content, and growth marketing that works harder together.

🎬 Here’s what it looks like when you team up with us:

[Firebrand @firebrandcomms]

95% of B2B deals go to vendors already on the buyer's shortlist.

Paid media is the fastest way onto it — if you stop treating it like a lead gen tool.

https://t.co/PEZgBRTaBt

[Firebrand @firebrandcomms]

We're big AI users at Firebrand. We're also watching it quietly slow marketing teams down.
Episode 136 of FiredUp!: where AI helps, where it hurts, and how to tell the difference.
Briefs, quotes, edits — and the doom spiral underneath all of it.
https://t.co/VR0LbuTP2u

[Firebrand @firebrandcomms]

Reality TV is a live PR lab. Bravo and CBS have been running a 25-year masterclass in narrative control.
Theresa Carper on 3 PR strategies hiding in plain sight on Survivor, Big Brother, and RHONY 👇
https://t.co/4f41BzWu7B

[Firebrand @firebrandcomms]

Is GEO just rebranded SEO?
~92% of AI Overview citations come from domains already in the organic top 10. The foundation matters.
But retrieval mechanics, measurement, and channel mix have all changed in ways that pure SEO doesn't cover.
New post 👇
https://t.co/Wwg6Jh5f4K

[Firebrand @firebrandcomms]

Even strong brands only surface in 60-70% of relevant prompts. So tracking "where do I rank?" doesn't apply. You measure presence over time, across topic clusters.

https://t.co/dyS0BNXj7C

[Firebrand @firebrandcomms]

AI search is probabilistic, not deterministic. On FiredUp! Ep 135 with Kevin White at Scrunch:
Citations matter more than mentions
Reddit ≈ 5% of citations max. The long tail matters more
Citation half-life is ~30-40 days. Keep publishing

[Firebrand @firebrandcomms]

Read the post: https://t.co/fNlzq7Ou8P

[Firebrand @firebrandcomms]

Your demand gen problem is an awareness problem.
B2B buyers fill their shortlist on Day One. 95% buy from that list. The vendor ranked first wins 80% of the time.
For AI companies competing against 67,000 others, brand isn't optional.
More from Morgan McLintic 👇

[Firebrand @firebrandcomms]

Your Google rep wants you to turn on Offline Conversion Tracking + value-based bidding.
It works on Display. It can wreck Search.
Here's how to tell the difference 👇
https://t.co/WLTRTHQb98

[Firebrand @firebrandcomms]

A few more rules from FiredUp! Ep 134:
→ Scrub the media list — much of it isn't even pitchable
→ Pre-pitch news ~1 week before the show, not at it
→ Mixed partner events beat pure media dinners
🎧 https://t.co/cTti1IhoXl

[Firebrand @firebrandcomms]

The biggest mistake B2B tech companies make at events isn't booth design.
It's pitching timeline.
A month ahead for most shows. Two months for CES. If you're reaching out two weeks out, you're done — reporters are booked.

[Firebrand @firebrandcomms]

@scrunch Read the post: https://t.co/qldNrfEOYV

[Firebrand @firebrandcomms]

Mentions are good. Citations are better.

New #blog: how to use @Scrunch's AI citation report to find exactly where AI models are sourcing answers in your category — and build a #PR, content, and #GEO strategy around getting cited more.

Link in comments.

#AISearch #Scrunch

[Firebrand @firebrandcomms]

Read the full piece here: https://t.co/dWkxp1lh8B

[Firebrand @firebrandcomms]

The language of tech PR is changing fast.
Companies aren't selling software anymore. They're selling AI agents that do the work for you.
Our Lucy Allen on the 3 linguistic shifts every AI comms leader needs to watch 👇
#AIAgents #TechPR #ServiceAsSoftware

[Firebrand @firebrandcomms]

Cold outreach is losing to AI agents that vet vendors before any human conversation happens.

@AndrewBoos on the new rules for B2B sales teams in 2026 — episode 133 of FiredUp!

🎧 https://t.co/tyr8yMQaBl

#B2BSales #AIBuyers #SalesStrategy #FiredUp

[Firebrand @firebrandcomms]

Your B2B buyers have already formed a shortlist before they visit your website.

AI search maps the category. Communities validate it. Your site just confirms it.

The funnel hasn't disappeared — it's moved upstream, where most teams aren't looking.

https://t.co/10OEIUSBVb

[Firebrand @firebrandcomms]

Google has woven AI into almost every corner of Google Ads — but not every feature deserves equal enthusiasm from B2B marketers.

Our new post breaks down the 4 AI features that matter most right now, and where to proceed with caution.

Read the blog: https://t.co/3X5EyBrGQL

[Firebrand @firebrandcomms]

Feature fatigue is real. A grab bag of updates won't get you covered. Ep 132 of FiredUp! breaks down the new product PR playbook for 2026.

🔗 https://t.co/WhUeX3xyPq

#ProductMarketing #StartupMarketing #ProductPR #FiredUpPodcast #B2BMarketing

[Firebrand @firebrandcomms]

🔗 https://t.co/JqXsO0DOWI

[Firebrand @firebrandcomms]

GEO strategies fail because of silos, not bad content.

SEO, PR, content, and influencer aren't separate workstreams. They're inputs into the same system.

The 4 pillars of Comprehensive GEO 👇