FIREFISH USA

We are an award-winning strategic insight consultancy delivering Competitive Edge to brands around the world, powered by Humans, Culture and Data

[FIREFISH USA @firefishUS]

#culturalstrategy can help you to avoid interrupting culture by giving tangible, executional guidance or jumping-off points for new directions your brand might take. Read how over on @researchlive | https://t.co/Sff3ZosFgV | #humanbrands #mrx #brandstrategy

[FIREFISH USA @firefishUS]

Are you here at the excellent #qual360? Come seek us out and let’s carry on the chat about the challenges and opportunities for us all in the #mrx industry in 2023 and beyond

[FIREFISH USA @firefishUS]

Thanks for the coverage @mrwebnews - delighted to have Richard Owen on board with us full-time as Head of Innovation https://t.co/MZigRubueP | #mrx #humanbrands ##mrxinnovation

[FIREFISH USA @firefishUS]

Shout out to our partner @ruthrath on launching her new book #Singlehandedly today 🎉 Tired of hiding your difference? Wanting to be a more #inclusive #DEILeader? This one is for you: https://t.co/V9w1YeV3tx // #humanbrands

[FIREFISH @firefishltd]

Thanks to @mrwebnews for sharing the news that Rich Fryzel has joined @firefishUS as Head of Quant! 🎉 https://t.co/dpbZrYhfod // #mrx #humanbrands

[FIREFISH USA @firefishUS]

'Who drinks Folgers Coffee? Millions of Not Just Your Grandmas' // Really excited to see this awesome campaign launch, having been involved from the early stages of the #creativedevelopment with the fantastic Folgers & PS1 teams! // https://t.co/XgUyeoyF6B // #mrx #strategy

[FIREFISH USA @firefishUS]

Have you visited our new #instagram offering free near-future #trends and #culturalinsight nuggets? If not, go take a look at this one on people's desire for more meaningful rest in their day to day lives, and what that might mean for your #brand // https://t.co/DfCnOr4Met

[FIREFISH USA @firefishUS]

“There’s a lot that can come from #culturalinsight & #strategy and exploring those #nearfuture trends that are shaping culture, so we wanted to find a way to help all of our clients see the value of it. Introducing our new Instagram” https://t.co/wsmd6oViyH #humanbrands #mrx

[FIREFISH USA @firefishUS]

We are all about #insighttoimpact and so it is great to see that our work with @Jif on their campaign with Ludacris has gone as far and as hard as this, including it's impact on @tiktok_us as seen in this #culturedrivers article // https://t.co/ul8frlxEuO

[FIREFISH USA @firefishUS]

TBT to being referenced in this @Forbes article as #experts and #humanbrands specialists, for our #mrx & #brandstrategy work with Tommy Hilfiger on their Adaptive range for people with #disabilities // Working on similar challenges? get in touch // https://t.co/qeQMhHwP9f

[FIREFISH USA @firefishUS]

What if the future was worth looking forward to? We have been collaborating with @PurposeDisrupt on an exciting project - can't wait to see it brought to life at the #COP26glasgow IMAX on 12th November #COP26 #GoodLife2030 #InsightClimateCollective

https://t.co/DosrbtLmMC

[FIREFISH USA @firefishUS]

JOB ALERT! We are looking for an Associate Director for our North America team (location flexible) Want to work for an exciting agency doing great work with amazing clients? You've found it. Read on to apply // https://t.co/jmYyajOnnP // #mrxjobs #strategy #qualitative #mrx

[FIREFISH USA @firefishUS]

Proud to have been the strategic #qual partner on this, The Return by @Jif Peanut Butter. The layers of humor in the ad, the #tiktok challenge's uptake, the deliciousness of the product...what's not to love? // https://t.co/akYO4ZnkLv // #mrx #spreaditon #humanbrands #strategy

[FIREFISH USA @firefishUS]

Our CEO @jemfirefish puts the word #consumer & siloed #researchmethods into his #mrx #room101 on the Day One Podcast // https://t.co/W9Wb3PizBC // #humanbrands #strategy #insightsindustry

[FIREFISH USA @firefishUS]

Proud to announce our own Kyle Wright is in the running for the 2021 @AQRUK #ParkerPrize for emerging talent. You can probably forget the “emerging” though as he certainly is talented🎉 // #mrx

[FIREFISH USA @firefishUS]

#ICYMI Here's our #pathtopurpose article, answering questions we get most often from clients on their #brandpurpose challenges // https://t.co/gOX1YZeLB1 // #mrx #purposefulbusiness #insights #humanbrands #MayThe4thBeWithYou

[FIREFISH USA @firefishUS]

As time moves on, this is where some brands come unstuck. Reframing how #brandpurpose is seen, from a single-minded message or goal to a broader territory with levers that can be pulled at different times, can sometimes make it easier to work with // https://t.co/gOX1YZeLB1 #mrx

[FIREFISH USA @firefishUS]

Ideally, your #product needs to have a pretty central role within your purpose because, if it isn’t, credibility for stating it is called into question. Does your product need to physically deliver your #brandpurpose? Not necessarily... // https://t.co/gOX1YZeLB1 // #mrx

[FIREFISH USA @firefishUS]

The short answer: no, it does not. While some brands' #purpose focus on these, not all brands have to. It is about staying true to what your brand stands for and exploring it's role in culture and people's lives // https://t.co/gOX1YZeLB1 // #mrx #pathtopurpose #brandpurpose

[FIREFISH USA @firefishUS]

Our work with @TommyHilfiger on their #Adaptive line has been transformational for the those with (& without) disabilities. Hear @itsLOLOlove at @FIT''s #sustainablebusiness & design event tell you why: https://t.co/5Ml94DOj2y #humanbrands #universaldesign #mrx #purposefulbrands