Firesign Marketing

Proud purveyors of Enlightened Legal Marketing. We help attorneys attract, win and retain business.

[Firesign Marketing @firesignhq]

Studies show that 82% of client sentiment in brand identity is warmth and competence. How well do you and your firm show a true comprehension of client emotions? https://t.co/K569tYlbkO

[Firesign Marketing @firesignhq]

Firesign is thrilled to announce that for four years running we have been a @MoLawyersMedia Reader Rankings recipient for all three legal marketing categories. What an honor! https://t.co/ICYzEnVQ4m

[Firesign Marketing @firesignhq]

When it comes to spring cleaning this year, take a close look at your law firm's website. Next up: Be authentic in your communications. It’s one thing to make a favorable first impression; it’s another to delve into fiction.
Learn more here: https://t.co/qVFTrS3UJi

[Firesign Marketing @firesignhq]

If your firm’s recruiting page focuses on the rich tradition established by long-dead named partners, you’re missing the mark with Millennial recruits. https://t.co/qVFTrS3UJi

[Firesign Marketing @firesignhq]

In any branding effort, remember that expertise reigns supreme. https://t.co/kAiWL0A8K9

[Firesign Marketing @firesignhq]

When it comes to spring cleaning this year, take a close look at your law firm's website. First up: take out the trash. You're likely to drive clients away with annoying chatbots and pop-ups.
Learn more: https://t.co/n5DJOGeCU1

[Firesign Marketing @firesignhq]

Your website is not the firm directory. Your website is built to connect with clients. What do they need to know to make a decision? https://t.co/n5DJOGfaJz

[Firesign Marketing @firesignhq]

At Firesign, we make it easy to work with us, but we don’t take the easy way out: No stock images of gavels, law books or scales. Ever. https://t.co/6mDJ1smYVz

[Firesign Marketing @firesignhq]

While not a comprehensive list, these are the issues we most often see with dysfunctional law firm branding. https://t.co/ztwLnMxsP2

[Firesign Marketing @firesignhq]

Organizations that set and track key performance indicators are twice as likely to hit their targets than those that do not. What measurements can you take? #legalmarketing https://t.co/SITMwuuPB9

[Firesign Marketing @firesignhq]

Adding an extra flourish or two to lawyer biographies can build on the brand – and make the lawyers more memorable. https://t.co/6BuRPlwulE

[Firesign Marketing @firesignhq]

Firesign CEO @katiehollar highlights the importance of making a plan and playing to win for legal award season in this article of @JDSupra. https://t.co/beGwPUGs7V

[Firesign Marketing @firesignhq]

Eighty-three percent of C-suite executives say law firm content is valuable – but only 25 percent of firms have documented content strategies. #legalmarketing https://t.co/ZzBOrhe7TD

[Firesign Marketing @firesignhq]

The legal industry may have a love-hate relationship with awards and rankings, but these credentials have a significant influence on your warm leads. How can you play to win? #awardszn https://t.co/WtpnYWkUFx

[Firesign Marketing @firesignhq]

What’s your firm identity, and how can the reception area support that? Just like your brochures or website, your reception area should back up the brand. #receptionarea #lawfirms https://t.co/fRlugHmWES

[Firesign Marketing @firesignhq]

Your logo can be descriptive or nondescriptive, symmetrical or asymmetrical, royal blue or chartreuse. Just make sure it’s yours. #legalweb #logodesign https://t.co/WQB9EohAI4

[Firesign Marketing @firesignhq]

Lawyers are vulnerable now because the quest to offer a one-stop shop neglects the fundamental truth of what clients actually want: expertise. https://t.co/VYvoPPvgaG

[Firesign Marketing @firesignhq]

It's a great day to be a Jayhawk! The Firesign team is gearing up for a weekend of watching our beloved Kansas Jayhawks play in the Final Four. #rcjh

[Firesign Marketing @firesignhq]

Today we are celebrating our account manager @AKGarcia331 and wishing her a very happy birthday! #firesign #AriesSeason

[Firesign Marketing @firesignhq]

With the month of March coming to a close, we are finishing off our Women's History Month theme by honoring Sandra Day O'Connor. Sandra served as the first woman associate justice of the Supreme Court of the United States.