ecomkid

+15M$ in 2026 w/ digital products
Cracking ads

[Tony @Tonystakkz]

When you test a new ad concept.

You can't just launch 1-2 ads and call it a test.

You need volume to find the winners.

The Math:

•Average hit rate in ad accounts = 5%
(meaning 5 out of 100 ads will be winners)

•If you launch only 3 ads for a concept, statistically you'll find 0-1 winners

•If you launch 10 ads, you'll find 0.5 winners
(basically a coin flip)

•If you launch 20 ads, you'll find 1 winner
(much more likely)

Why This Matters:

Most people make 2-3 ads for a concept, they flop, and they assume the concept itself is bad.

But they never gave it a fair shot. They didn't launch enough volume to find the actual winners within that concept.

Real Example:

Let's say your concept is:

Persona: Women 35-40 with energy issues
Angle: Creatine for hormonal fatigue
Offer: Buy 2 Get 1 Free

You could make:
Ad 1: VSL format, problem agitation hook
Ad 2: UGC format, curiosity gap hook
Ad 3: Static image, contrarian truth hook
Ad 4: VSL format, social proof hook
Ad 5: UGC format, problem agitation hook
...all the way to 20+ ads

Within those 20 ads, maybe:

Ad 7 crushes (gets 3x ROAS)

Ad 14 crushes (gets 2.8x ROAS)

Ad 19 performs okay (gets 1.5x ROAS)

The other 17 underperform.

But if you only made 3 ads and none of them were
Ad 7 or Ad 14, you'd kill the entire concept.

The winners did exist.

But you just never found them.

[ecomkid @firstecomekid]

@clayyroy getting there

[ecomkid @firstecomekid]

@richoffcampss am I cooked?

[ecomkid @firstecomekid]

Need a new UGC AI video editor

Know anyone?

[ecomkid @firstecomekid]

@trickshotgrindr @ecomloki not an ebook

[ecomkid @firstecomekid]

"we need to make 100k in a month"

a monthhhh????

[ecomkid @firstecomekid]

@ecomchai dm g

[ecomkid @firstecomekid]

@jordanpaid I scale with ads

[ecomkid @firstecomekid]

@richoffcampss What do you think of my 20% margin on the week?

[ecomkid @firstecomekid]

@EcomAashi Let’s get it

[ecomkid @firstecomekid]

@pablo_rothbart It brings real results in fact

[ecomkid @firstecomekid]

@ecom_neo good shit bro

[ecomkid @firstecomekid]

@ecom_swiss7 June was good tho

[ecomkid @firstecomekid]

@EcomKostnchko_ not bad g

[ecomkid @firstecomekid]

@klazunecom lets go bro

[ecomkid @firstecomekid]

@JuchanKim_ not bad

[ecomkid @firstecomekid]

@Hewasecom not bad not bad

[ecomkid @firstecomekid]

@gavinvuu lets get it bro

[ecomkid @firstecomekid]

@CEO_Vlad not bad