Nike spent ten years trying to break the 2-hour marathon. They named a project after it. They built special shoes. They paid the greatest marathoner alive to chase it. Yesterday, a Kenyan runner finally did it in 1:59:30, wearing Adidas.
Sabastian Sawe used to be a pacemaker. A pacemaker is the kind of runner you hire to set the speed for the first few miles of a race and then drop out before the finish. In January 2022, Sawe got booked to do exactly that at a half-marathon in Spain. He'd never raced more than three miles in his life. He stayed in for the full 13 and won the whole thing. Adidas signed him not long after. Four years later, he became the first human ever to run an official marathon under 2 hours.
Nike, meanwhile, started this whole project in 2016 with a public goal called "Breaking2." They paid for the shoes, the pacemakers, the science labs, and Eliud Kipchoge himself. Kipchoge ran 1:59:40 in Vienna in 2019, but the event was a closed-course exhibition with rotating pacemakers and a pace car projecting a green laser line onto the road. The sport's governing body never recognized it as a real race. It didn't count.
Then Nike's running business cratered. Digital sales fell 26% in one quarter. Their share of footwear sold at Dick's Sporting Goods went from 39% to 32% in five months. On Running grew from $330 million to $1.8 billion between 2020 and 2025. Hoka nearly quadrupled. Roger Federer left Nike for On. Nike's board fired the CEO in October 2024.
Adidas spent the same period building a better shoe. The new Adizero Adios Pro Evo 3 took three years to develop. It weighs 97 grams, about 3.4 ounces, lighter than a deck of cards. A Wall Street Journal-cited study found that wearing a shoe 3.5 ounces lighter saves a runner around 57 seconds across a marathon. Sawe beat the third-place finisher by 58 seconds.
Adidas also did something Nike never did for Kipchoge. They wrote a $50,000 check to the official anti-doping body for track and field, asking it to test Sawe more aggressively than any other runner alive. He got tested 25 times in the two months before last year's Berlin Marathon, and Adidas signed up to fund this for the length of his contract. The logic: the moment Sawe ran a marathon this fast, the world was going to ask if he cheated, especially after his countrywoman Ruth Chepngetich got a 3-year doping ban in 2025. Adidas got out ahead of it.
The shoe retails at $500 and is barely available. Adidas's Adizero shoes won half of all major marathon races in 2024. Yesterday in London, four of the top five finishers wore the same Adidas shoe. Yomif Kejelcha crossed the line 11 seconds after Sawe and also broke 2 hours. The top three runners all beat the previous world record.
Nike's only response was an Instagram post. Three sentences long: "The clock has been reset. There is no finish line." That was their entire public reaction to losing a 10-year moonshot to their biggest rival.
We will mourn Raila Odinga like we never had any differences with him. We will mourn him not because he was always good to us, but because the democracy we enjoy today stands on his shoulders. He bears the scars, and he deserves the credit.๐๏ธ
Approximately 60% of major marathon events in the last 30 years have been won by Kenyan runners from the Kalenjin tribe.
At only .08% of the world population, this should be impossible.
We took Kenyan students to France to compete with other TVET institutions on the global stage. While the rest of the world showcased AI, 3D tech and STEM-related projects, we presented brick making and cooking. I really felt for the guys. They must have felt so irrelevant!
โTHE WILLIAMS BROTHERSโ
(Kweku The Traveler)
Inaki Williams, the elder brother of Spanish wing sensation and Euros 2024 winner, Nico Williams had just turned 20 when he asked his mum, โHow did we come to Spain?โ
His mum told him, โSit down, I think youโre ready to hear the story of papa and me now.โ
For years, nobody knew that side of Inaki Williams who was now an Athletic Bilbao star with his brother, and his parents refused to tell him the story until he turned 20.
His parents, Maria and Felix left Ghana shortly after they got married, they crossed the Sahara desert without food or water.
โEVERYONE HAS A STORY TO TELL, BE WILLING TO HEAR IT BEFORE JUDGINGโ
RT!
#OdogwuTales
๐ฅ Lamine Yamal becomes the ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever to win Man of the Match in UEFA game.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever to score at the Euros.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever to assist at the Euros.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever to feature at the Euros.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever to feature in el Clรกsico.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever to score in La Liga game.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever to assist in Barรงaโs shirt.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever in Barcelonaโs history to reach 50 official games.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever to feature in UEFA Champions League knockout game.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever player to score a brace in La Liga history.
โ The ๐ฒ๐จ๐ฎ๐ง๐ ๐๐ฌ๐ญ player ever to reach top three podium of the Golden Boy.
๐ช๐ผ Most athletically talented countries:
1.๐ง๐ท Brazil
2.๐ฆ๐ท Argentina
3.๐ท๐บ Russia
4.๐ฐ๐ช Kenya
5.๐ฟ๐ฆ South Africa
6.๐บ๐ธ United States
7.๐จ๐ฒ Cameroon
8.๐ช๐ธ Spain
9.๐จ๐ณ China
10.๐บ๐พ Uruguay
According to U.S. News & World Report, 2023