Jessica and Adam bring new experience and skill sets to the FK Team. Under their leadership, we are developing quantitative research methodologies that bring our clients closer to their consumers and help us create new brand ideas with greater speed, efficiency and intelligence.
Through scores of interviews with GP’s, specialists and dentists over the past year, #FletcherKnight has created a physician segmentation with 5 HCP customer service mindsets, each with a distinctive core motivation, to help optimize physician targeting
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Some brands are wondering if they should pull back from research during this most atypical of times. Our experience over the past few weeks suggests the exact opposite: now is the time to seek #deeperconnections with your #consumers.
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#OnlineResearchCommunities are remote, real-time and especially now, more relevant than ever. Your #ConsumerResearch can go deep with #OnlinePanels, ethnographies & online individual interviews, reaching out to interact with consumers – no travel required.
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