Felicity McLean

At the intersection of sustainability, creative transformation & behaviour change. 15 years in #sustainability #comms #innovation #impact. 🌿🌍 Views are my own

[Felicity McLean @flickmclean]

@EastMidRailway Hi - there are no rail replacement busses showing up when I put in Corby > London in Trainline. Also this is enormous disruption. Can i then get a refund for my ticket?

[Felicity McLean @flickmclean]

Congrats to @greygroup Colombia for scooping International Grand Prix at the @Campaignmag #AdNetZeroAwards for their simple, scalable and accessible solution to food waste: Life Extending Stickers.

It was an honour to collect the award on your behalf.
https://t.co/0wA0s3viwM

[Felicity McLean @flickmclean]

EU will ban ‘#climateneutral’ claims by 2026, and emissions #offsetting as a basis for carbon-neutral or eco-friendly product claims. This will position the EU as a global leader in regulating public-facing #greenclaims.

Greenwashing stops real impact!

https://t.co/umXPWoD6ed

[Felicity McLean @flickmclean]

Excited to re-boot my @theRSAorg Fellowship, exploring impact and power at the intersection of creative transformation, behaviour change, and climate change 🌿✨

[Felicity McLean @flickmclean]

We can address the roots of the #ClimateCrisis by shifting our economic system to prioritise people and the planet 👫🌎 #WellbeingEconomies are in place in Wales, Iceland and New Zealand who are measuring success #BeyondGDP https://t.co/mcCTn1Lgp8 @ClimateWeekNYC #ClimateWeekNYC

[Felicity McLean @flickmclean]

✨What are the narratives that will convert despair and ignite hope, purpose and changmaking for climate action? Beautiful opening words from @alemitjans & a powerful panel @ashoka #ChangemakerSummit @opencolombia @GreenSolitaire @saltsea #ClimateWeekNYC https://t.co/QtNnOZ1lE7

[Stockholm Resilience Centre @sthlmresilience]

MAJOR UPDATE: All planetary boundaries are assessed, and six are crossed.

For the first time ever, scientists have quantified all nine planetary boundaries. Six of them are already transgressed and we are increasing pressure on the others.

Read more: https://t.co/QkDpxH2BOl

[Felicity McLean @flickmclean]

Information-based interventions are less effective at changing behaviour vs where green choices and behaviours are enabled as default or shift social expectations (e.g. through leadership, policy, incentives)

@theCCCuk @CAST_Centre #BSci #climatechange https://t.co/pnsE63e792

[Felicity McLean @flickmclean]

Congrats to the brilliant folks across @WPP shortlisted for the @Campaignmag #AdNetZeroAwards 2023 - a snapshot of powerful, progressive creative work driving behaviour change for a #netzero future.

I'm looking forward to the big reveal on 2nd Nov! https://t.co/Q6dubDhb74

[Felicity McLean @flickmclean]

Another year, another #EarthOvershootDay.

How do ancient philosophies, cultural tropes, psychology, security, and identity drive the need for 'ownership', in a world that needs a pendulum shift towards a #CircularEconomy?

https://t.co/9JKlQXRC40 @circulareconomy @EndOvershoot

[Felicity McLean @flickmclean]

The #climatecrisis is our biggest creative brief - getting it right can shift [consumer] behaviour to drive down emissions by 40-70% (@IPCC_CH).

The #CampaignAdNetZero awards spotlight brilliant creativity for a netzero future, and I'm excited to join the jury for 2023!

[Felicity McLean @flickmclean]

This was a punchy, powerful, uncomfortable watch:

⚡️ ‘Is Climate Activism Working?’ ⚡️

@southbankcentre #PlanetSummer @benokri @ziggystardyke @GreenRupertRead @CMP_voice #collectiveaction #creativityforclimate

https://t.co/lxpXWQ2heV

[Felicity McLean @flickmclean]

‘Why bother when I’m one of 8 billion?’

Debunking 5 common counter-narratives to individual climate action, and why we need a 'yes, and' mentality to influence others, create political demand, and drive market shifts for change

@PeteK_AQ https://t.co/kobu1E0CPH #ClimateAction🌍

[Felicity McLean @flickmclean]

@SophiaKianni Expands to corporate and civil society action too - we need to address the challenge from multiple angles all at once. CSR functions have a role to play. Investor desks have a role to play. Activism has a role to play. Let’s not let perfection get in the way of progress!

[Felicity McLean @flickmclean]

Let’s change the #climatenarrative from abstract doomism, and invest in outcome-marketing: human-centred creativity that drives mindset, policy, and behavioural change 🙏🏼

Perfectly apt timing during @Cannes_Lions⁩! #cannes23 ⁦@OutrageOptimism⁩ https://t.co/iipAeQuTY8

[Felicity McLean @flickmclean]

#SustainabilityComms that works hard at the intersection of #creativity #credibility and #action will deliver ROI, brand love and impact.

‘Greenwashing vs greenhushing’: Brands missing out on ‘untapped’ revenue by failing to communicate sustainability https://t.co/6FUKG02sQP

[Felicity McLean @flickmclean]

We need to supercharge the old adage “culture eats strategy for breakfast” as we collectively count down to 2030.

@Quantis_intl share a powerful case for why strong culture of sustainability is the key to #sustainability #transformation >

https://t.co/vmjEHmkdxQ

[WPP @WPP]

“It’s up to us to take the accountability and make it easier for the consumer”

@CocaColaCo’s Bea Perez, @CP_News' Yves Briantais & @OgilvyConsult's Susan Machtiger on the innovations & collaborations helping drive sustainable behaviour change at scale

#WPPBeach #CannesLions

[Felicity McLean @flickmclean]

Debunking the #purposeparadox - how picking a purpose fight with credibility, creativity and action at the core can drive growth, mitigate #greenwash risk, and create real impact 🌍

#sustainabilityleadership #climateaction #climatecomms #brandpurpose

https://t.co/qMOnYSaNiO