@EastMidRailway Hi - there are no rail replacement busses showing up when I put in Corby > London in Trainline. Also this is enormous disruption. Can i then get a refund for my ticket?
Congrats to @greygroup Colombia for scooping International Grand Prix at the @Campaignmag#AdNetZeroAwards for their simple, scalable and accessible solution to food waste: Life Extending Stickers.
It was an honour to collect the award on your behalf.
https://t.co/0wA0s3viwM
EU will ban ‘#climateneutral’ claims by 2026, and emissions #offsetting as a basis for carbon-neutral or eco-friendly product claims. This will position the EU as a global leader in regulating public-facing #greenclaims.
Greenwashing stops real impact!
https://t.co/umXPWoD6ed
Excited to re-boot my @theRSAorg Fellowship, exploring impact and power at the intersection of creative transformation, behaviour change, and climate change 🌿✨
MAJOR UPDATE: All planetary boundaries are assessed, and six are crossed.
For the first time ever, scientists have quantified all nine planetary boundaries. Six of them are already transgressed and we are increasing pressure on the others.
Read more: https://t.co/QkDpxH2BOl
Information-based interventions are less effective at changing behaviour vs where green choices and behaviours are enabled as default or shift social expectations (e.g. through leadership, policy, incentives)
@theCCCuk@CAST_Centre#BSci#climatechange https://t.co/pnsE63e792
Congrats to the brilliant folks across @WPP shortlisted for the @Campaignmag#AdNetZeroAwards 2023 - a snapshot of powerful, progressive creative work driving behaviour change for a #netzero future.
I'm looking forward to the big reveal on 2nd Nov! https://t.co/Q6dubDhb74
Another year, another #EarthOvershootDay.
How do ancient philosophies, cultural tropes, psychology, security, and identity drive the need for 'ownership', in a world that needs a pendulum shift towards a #CircularEconomy?
https://t.co/9JKlQXRC40 @circulareconomy@EndOvershoot
The #climatecrisis is our biggest creative brief - getting it right can shift [consumer] behaviour to drive down emissions by 40-70% (@IPCC_CH).
The #CampaignAdNetZero awards spotlight brilliant creativity for a netzero future, and I'm excited to join the jury for 2023!
‘Why bother when I’m one of 8 billion?’
Debunking 5 common counter-narratives to individual climate action, and why we need a 'yes, and' mentality to influence others, create political demand, and drive market shifts for change
@PeteK_AQ https://t.co/kobu1E0CPH #ClimateAction🌍
@SophiaKianni Expands to corporate and civil society action too - we need to address the challenge from multiple angles all at once. CSR functions have a role to play. Investor desks have a role to play. Activism has a role to play. Let’s not let perfection get in the way of progress!
Let’s change the #climatenarrative from abstract doomism, and invest in outcome-marketing: human-centred creativity that drives mindset, policy, and behavioural change 🙏🏼
Perfectly apt timing during @Cannes_Lions! #cannes23 @OutrageOptimism https://t.co/iipAeQuTY8
#SustainabilityComms that works hard at the intersection of #creativity#credibility and #action will deliver ROI, brand love and impact.
‘Greenwashing vs greenhushing’: Brands missing out on ‘untapped’ revenue by failing to communicate sustainability https://t.co/6FUKG02sQP
We need to supercharge the old adage “culture eats strategy for breakfast” as we collectively count down to 2030.
@Quantis_intl share a powerful case for why strong culture of sustainability is the key to #sustainability#transformation >
https://t.co/vmjEHmkdxQ
“It’s up to us to take the accountability and make it easier for the consumer”
@CocaColaCo’s Bea Perez, @CP_News' Yves Briantais & @OgilvyConsult's Susan Machtiger on the innovations & collaborations helping drive sustainable behaviour change at scale
#WPPBeach#CannesLions