Flora Bertin-Chay

Corporate communications and marketing professional specialized in reputation management and brand building

[Flora Bertin-Chay @FloraBertin]

Key takeaways from day 1 of #sb22sandiego:
- good + growth = great
- sustainability is our common responsibility
- collaboration over competition
- walk the talk before you show up in consumer's lives

#ESG #ESGcommunications @SustainBrands

[Flora Bertin-Chay @FloraBertin]

Kicking off the week at #sb22sandiego with @SustainBrands.
Amazing sessions today on activating brand purpose to fight the climate crisis. #esg

[Flora Bertin-Chay @FloraBertin]

Rather than undoing years’ worth of progress, brands must double down on ESG strategies that can (and will) continue to bear fruit.
https://t.co/lfoUSquUns

[Jenny Li Fowler @TheJennyLi]

No, I can’t just “post something real quick.”

In social media the writing matters, the image matters, the details matter.

[Gildan @gildancorp]

We are proud to announce the launch of our two-part mini documentary series that will be released starting next week and showcase the human stories behind Gildan’s approach to re-imagining and building the future of responsible apparel manufacturing! #GildanRespects

[Flora Bertin-Chay @FloraBertin]

So true 👏“I’ve always enjoyed the challenge and the strategy involved in creating or killing a story; it’s a high risk, high reward endeavor.”

[Judy Rader @judyrader21]

Honored to be invited to share my perspectives on leadership in the Communications function in @PRDaily. Many thanks to Pam Edwards and Wynne Strugatch, who are part of the DePaul PROCMN program. And I’m grateful to @mattragas for the opportunity. https://t.co/atQu8WvgEs

[Gildan @gildancorp]

By 2025, we aim to have 100% of our cotton sourced sustainably.
Why? Because we are committing to reducing our environmental impact by heightening our focus on sourcing sustainable raw materials! #MakingApparelBetter #NextGenerationESG

[Gildan @gildancorp]

The @IBDinvestors has named Gildan one of the Top 100 ESG Companies of 2021! Gildan ranked 8th overall and #1 in the Consumer Goods category for its strong ESG ratings in addition to strong fundamental and technical stock performance. https://t.co/Pf6uKc46Zp

[Simon Sinek @simonsinek]

The ability to see order in chaos is called creativity.

[Flora Bertin-Chay @FloraBertin]

Amazing webinar yesterday with the @CanadianMgmt on how to build adaptability & resilience. This is part of their Road to Recovery Series to explore strategies and methods for enhancing teamwork, managing the unknown, maintaining employee engagement, and adapting to change.

[Flora Bertin-Chay @FloraBertin]

@newton_crypto #swag

[Flora Bertin-Chay @FloraBertin]

@PRisUs That's the best feeling! 🥺

[Flora Bertin-Chay @FloraBertin]

This launch marks another milestone in
@blackrock's sustainability offering to help savers build their pension and long-term investments in companies with a positive #ESG profiles.
https://t.co/Ss8Gi0bw3b
@businessgreen

[Flora Bertin-Chay @FloraBertin]

The power of authentic purpose comes from integrating it into an organization so that it generates shared value for all stakeholders.

#purpose #sharedvalue

[Flora Bertin-Chay @FloraBertin]

How to ensure #sustainability is part of your company’s communications?
- walk the talk
- tie it to your vision
- embed it in your strategy
- show the value

[Flora Bertin-Chay @FloraBertin]

Its not often that a company shows you what’s going on bts, but Gildan likes to do things differently by lifting the veil on its supply chain and showing you the people behind their apparel. #transparency @Fash_Rev #imadeyourclothes
https://t.co/YI2POvLZ9R

[Flora Bertin-Chay @FloraBertin]

@CJ_250marketing And knowing when to send an email instead of booking a meeting 👏

[Flora Bertin-Chay @FloraBertin]

@chvrlesjr Know 👏 your 👏 audience.

[Flora Bertin-Chay @FloraBertin]

For a company of this size/reach to have dissolved its PR team and simply refuse to interact with the media is shortsighted. Their refusal even to acknowledge the tragedy and offer condolences to the victims' families is indefensible... #badPR https://t.co/cjo9g2WxDJ @PRNews