Florian Kaefer

Founder of The Place Brand Observer (@placebrandobs) and Sustainability Leaders Project (@sustleaders)

[Place Branding and Public Diplomacy @place_branding]

Last item in our most recent issue is a #bookreview of @floriankaefer's "An insider’s guide to place branding: Shaping the identity and reputation of cities, regions and countries"

https://t.co/XkeZwLgGlI

[Florian Kaefer @floriankaefer]

@SustLeaders @RGEHammond @greentraveller Such a great journey, we've come a long way since humble beginnings 8 years ago. Thanks Richard for the great video 🙏

[Sustainability Leaders United @SustLeaders]

Since 2014, it has been an incredible journey collecting ideas,experiences & advice on #sustainability & #regenerativetourism. Join us as our founder @floriankaefer explains how we came to be what we are today. Video credit @RGEHammond from @greentraveller
https://t.co/UjdOlky35W

[Sustainability Leaders United @SustLeaders]

🎙️When the interviewer gets interviewed🎙️

@floriankaefer shares his insights on the current state of #sustainability in tourism and discusses his latest book "Sustainability Leadership in Tourism".

https://t.co/4RBr3j9cS3

#sustainabletourism #communications #entrepreneur

[Shivya Nath @shivya]

Thanks @SustLeaders and @floriankaefer for including my insights on responsible travel writing and community storytelling in your latest book - Sustainability Leadership in Tourism!

#sustainabletourism #travelwriting

[The Place Brand Observer @PlaceBrandOBS]

⏳How can cities, regions, or countries overcome image challenges?
⏳How to bridge perception gaps?

Our panel of place branding specialists shares their expert views here:

https://t.co/iKHrXvXTna

#cityimage #countryimage #imagemanagement #placebrand #placebranding

[Jens Thraenhart 晏子 @thraenhart]

Honored to be included in the new book “Sustainability Leadership in Tourism”, edited by @floriankaefer, founder of @sustleaders
#tourism #sustainability #leadership https://t.co/LDJv7Rc24x

[The Place Brand Observer @PlaceBrandOBS]

“If you only read one book on #placebranding, let @floriankaefer's An Insider’s Guide to Place Branding be the one. This is without doubt the best long-read on the topic.”
- @martinboisen, Lecturer at @univgroningen & an Independent advisor

For more info:
https://t.co/Sbd7kJJYOE

[Sustainability Leaders United @SustLeaders]

** New book alert **
The professional guidebook Sustainability Leadership in Tourism by @floriankaefer has just been published!

Find out more about the book and how to purchase here:

https://t.co/3Mpnj7CKCM

#bookstoread #booksintourism #responsibletourism

[Aivar Ruukel @Ruukel]

Please meet people who are interviewed by @floriankaefer, founder of @SustLeaders in his new book - Sustainability Leadership in Tourism.
#sustainability #sustainabletourism #leadership

[The Place Brand Observer @PlaceBrandOBS]

“An Insider’s Guide to Place Branding by @floriankaefer provides an excellent, wide-ranging overview of the multiple facets of #placebranding.” - Keith Dinnie, author of Nation Branding – Concepts, Issues, Practice

Grab your copy today.

https://t.co/MzZocBNxYx

[Florian Kaefer @floriankaefer]

My book at @uni_li. Looking good, what do you think? #placebranding @PlaceBrandOBS

[Florian Kaefer @floriankaefer]

Orte als Marken. Durch #PlaceBranding zu mehr #Nachhaltigkeit? Danke für das Interview! https://t.co/EKoILEPie0 via
@Schleswig-Holstein

[The Place Brand Observer @PlaceBrandOBS]

Cities & countries seeking an economic makeover try various methods to improve their image to boost #perception & #economicdevelopment.

We wanted to know examples of such initiatives, find out what our panel of #placebranding specialists had to say.

https://t.co/eUbmAE1oeh

[The Place Brand Observer @PlaceBrandOBS]

How does #sustainability impact country brands and their #softpower?
🎙️
Listen to our founder @floriankaefer's latest podcast where he explores the topic, similar to the talk he recently gave at @BrandFinance's Global Soft Power Summit 2022.
🎙️
https://t.co/LbKaLmzYlL

[Florian Kaefer @floriankaefer]

@BrandFinance @PlaceBrandOBS Thank you for this opportunity to share my thoughts on the topic of #sustainability and #nationbrands #softpower. Thanks @davidhaighbrand for the invitation 🙏

[The Place Brand Observer @PlaceBrandOBS]

An Insider’s Guide to Place Branding authored by TPBO founder @floriankaefer is now available at discount.

Visit the below link & use the code Dd027YOAY4NNCX to avail of the discount.

https://t.co/RFS4W9EcA8

#placebraning #sustainability #SoftPower #NationBranding

[Brand Finance @BrandFinance]

"Linking #sustainability with nation branding can be tricky. But also hugely rewarding and profitable."

@floriankaefer, @PlaceBrandOBS shares insights from his research on #brand #NewZealand.

Join the Global #SoftPower Summit 2022🌎 live: https://t.co/7uqpsrYmDm

[Brand Finance @BrandFinance]

What are the challenges of linking #sustainability and #SoftPower?

Join the discussion alongside @jeffgturner, @DSM, @floriankaefer, @PlaceBrandOBS and Robert Haigh, Brand Finance.

Join the Global #SoftPower Summit 2022🌎 live: https://t.co/7uqpsrYmDm

[The Place Brand Observer @PlaceBrandOBS]

New podcast alert!

What are the key trends & priorities which will impact the work of #placebrand managers in 2022?

@floriankaefer shares key insights in the latest podcast - Episode 12.

https://t.co/hbX64TEEeQ

#placebranding #sustainability #digitalnomad #talentattraction