Florian

Content is king

[Florian @florianmxller]

The real output of my analytics system isn't a dashboard. It's the next creative.

Here's how it works, piece by piece.

The stack: an AI connected to Meta Ads, Shopify and a Google Sheet. A 1,500-line Python engine. A Miro board.

Every morning, one sentence: "run the analysis".

The AI pulls Meta at the ad level. It pulls Shopify, where every order comes back tagged with the ID of the ad that generated it. The engine crosses both and outputs the real ROAS and net margin, ad by ad. Not Meta's ROAS. The real one.

Then the verdicts drop: winner, loser, gray zone, early signal. Based on precise thresholds, not gut feeling. Spend as a multiple of AOV, minimum observation window, share of click-through purchases.

But all of that is just the foundation. The core of the system is somewhere else.

Every creative entering the account is pre-tagged with its differentiating elements.

The desire it attacks. The angle. The awareness level it targets. The format. The mechanism. The hook type. The avatar.

A creative is no longer a video file. It's a combination of identified variables.

Consequence: performance no longer attaches to the ad. It attaches to each variable.

The system doesn't tell me "ad 3 is performing". It tells me which desire converts, which angle is burning out, which awareness level costs too much, which format holds over time. Every axis, tied to KPIs and framework thresholds.

And every decision gets logged in a database. What, when, why, based on which data. That log becomes the strategic memory of the account. The longer it runs, the sharper the decisions get.

That's where creative iteration changes nature.

Before: I'd look at a winning ad and try to guess why it worked.

Now: I know exactly which elements carry the performance. The next creative keeps those elements, and changes ONE variable. Just one. Otherwise you can never know what worked.

The Miro board makes all of it visible. Every ad mapped on the funnel, the analysis broken down by dimension. I don't see ads anymore, I see the full matrix: the combinations that perform, the ones that died, and the empty cells never tested.

The next winners are in the empty cells. And the data tells me which ones to open first.

Now, the honest part.

Building this took me weeks. Including 4 days just stopping the AI from improvising, writing partial data and claiming everything was fine.

The tagging and the verdicts are only worth the frameworks behind them. Mine come from processes validated on accounts spending millions. Without that, an AI gives you opinions. Not decisions.

And Google Sheets breaks. It's a calculation tool, not a creative command center.

So I'm building the logical next step.

The same system, as a product. Every creative analyzed and tagged automatically. Performance read by variable, not by ad. Creative, media buying and creative strategy insights live, plugged into frameworks validated on multi-million stores.

It won't be your creative strategist. It will multiply your ability to make the right decisions, from testing to scaling.

I'm documenting the whole journey here.

[Florian @florianmxller]

@bronnybuilds Hey Bronny, please DM me :)

[dante @dantefofante]

Making money for yourself will completely rewire your brain. Even just $1.

We all know that person who has trouble getting to the gym but the second they see results their identity changes. They're hooked for life.

This is because their entire belief system gets buffed. No more doubt. They are now certain that the work they're doing actually leads somewhere. They are now certain they can do it.

Business is the same. It's like eating after a long fast. Once you take your first bite, it's incredibly hard to stop wanting more.

When you not only see, but believe something to be possible you become a completely different person. In this case, unemployable.

Give yourself this goal. It is more important now than ever.

As Matthew McConaughey says, "A roof is a man made thing."

[Florian @florianmxller]

@ChereneAubert @AaronOrendorff Interested !

[Florian @florianmxller]

@adamtaylorl angle

[Florian @florianmxller]

@Nlacombe_ @laguilde_ Chaud chaud chaud !

[Florian @florianmxller]

@florian_belz LSP

[Florian @florianmxller]

@QuissacStephan @ChinChiChou C’est vrai mais c’est moins sexy ahah

[Florian @florianmxller]

@ChinChiChou Aucune idée pas fait encore, mais justement Playa je trouve que c’est le bon fit entre destination de vacance et endroit familial pour vivre, + à côté à Cancun et Tulum

[Florian @florianmxller]

@ChinChiChou Playa del Carmen, ouais c’est vraiment top, y a tellement de choses à faire/cadre de vie vraiment bien, tout à disposition rapidement les gens sont sympa

[Florian @florianmxller]

@ShahidA99580 ARCADS

[Florian @florianmxller]

@veedstudio VEED

[Florian @florianmxller]

@maverickecom agent

[Florian @florianmxller]

@gvald_ static

[Florian @florianmxller]

@demirdjiantwins FACTORY

[Florian @florianmxller]

@demirdjiantwins BANANA

[Florian @florianmxller]

@RichieReach_ Extend

[Florian @florianmxller]

@oliverwhudson 2026