People assume girls leave sports because they lose interest.
But what if that's not the whole story?
Girls aren't dropping out of sports because they want to. Many face barriers that make it harder to keep showing up.
The most overlooked factors is access to a sports bra.
If I can see her, I can be her. 🧡
At FLY:FWD events, girls have the opportunity to connect with role models who show them what's possible.
Sometimes all it takes is one conversation, one shared story, or one moment of encouragement to turn inspiration into confidence.
On Women's Health & Fitness Day, we're celebrating the power of access.
When girls have the essentials they need, they're more likely to stay active, build confidence, and experience the benefits that sports can provide.
What do girls in sports look like?
They look like teammates, leaders, and confidence in motion.
See what happens when girls have the opportunity to play, compete, and be part of something bigger. ➡️
By age 14, girls are dropping out of sports at twice the rate of boys.
Sports are often where girls first learn what it feels like to take a risk, recover from setbacks, and trust their abilities.
Sports participation is about ensuring girls can discover who they can become.
Celebrating some incredible women athletes and the moments that made August unforgettable. ✨
Their achievements are a testament to the impact of opportunity, perseverance, and support. Because when girls can stay in the game, there's no limit to what they can achieve.
Three years ago, we launched FLY:FWD with a vision to help more girls access the essentials they need to participate in sports.
Since then, more than 130,000 sports bras have been gifted across 23 states, helping girls show up with greater comfort, confidence, and opportunity.
Keeping girls in sports is about more than the game.
It's about giving them opportunities to build confidence, develop lifelong friendships, discover their strengths, and believe in themselves.
"I believe in myself."
That's the kind of confidence we're helping create through FLY:FWD.
A sports bra is more than apparel. It's the confidence to show up and believe in your potential.
When girls have, they're empowered to discover just how much they can achieve.
A few hours can create a lasting impact.
For your team, it's an opportunity to connect, rally around a shared purpose, and experience the impact firsthand.
For girls, it's one more step toward accessing the confidence, community, and opportunities that sports make possible. 🧡
These girls are ready to kick off sports season! 🧡🏐
Sports help build confidence, friendships, leadership, and a sense of belonging.
Access to the right apparel helps ensure more girls have the chance to experience those benefits.
Here's to removing barriers. ✨
A sports bra is more than just apparel.
Having the right support can be the difference between participating and sitting out.
When girls have the right equipment, they're more likely to build confidence and experience the benefits of staying active.
Too many girls miss out on opportunities to participate because they don't have access to the essentials they need to feel comfortable and confident.
Every girl deserves the chance to step in, not sit out. Help create more opportunities for girls to show up with confidence.
"I didn't know that possibility existed."
Moments like these are exactly why FLY:FWD experiences matter.
By bringing girls together with inspiring role models, new experiences, and opportunities to explore career paths, we're helping open doors that many never knew were there.
At FLY:FWD events, the impact goes beyond the experience itself.
Girls build meaningful connections that help them feel supported from the start, creating bonds that carry onto the field and beyond.
First day of summer ☀️
As the days get longer and school comes to a close, more girls are heading outside—playing, moving, and staying active with friends.
Here’s to a summer of movement, confidence, and showing up ready 🙌
The impact of our events reaches everyone involved. 🧡
For girls, it’s a chance to connect and build confidence. For volunteers, it’s about meaningful connection and empowering the next generation. For teams, it’s a shared experience that strengthens purpose.
Girls who play become women who lead.
Sports are about so much more than the game. They’re where girls build confidence, resilience, and learn how to lead.
Keeping girls in the game means opening the door to everything that comes next. ✨
This World Softball Day, we’re celebrating the power of sport — where confidence grows, friendships form, and girls get the chance to discover what they’re capable of.
Here’s to keeping girls active, supported, and ready for whatever’s next 🙌
Often, girls step away from physical activity because they don’t have the right gear to stay.
Access gaps show up in real ways—fewer opportunities and missing essentials making it harder to move with confidence.
A properly fitting sports bra can be the difference.