FMCG Gurus

An FMCG insight company that specialises in consumer and shopper behaviour in grocery markets.

[FMCG Gurus @FmcgGurus]

💊 30% of global supplement users only take supplements for one year.

🔗 Discover more in our Beyond Capsules: How Brands Are Repositioning Supplements for Younger Consumers report:
https://t.co/I1USPAylPW

#FMCG #ConsumerInsights #Supplements #Innovation #WellnessTrends

[FMCG Gurus @FmcgGurus]

💊 30% of global supplement users only take supplements for one year.

🔗 Discover more in our Beyond Capsules: How Brands Are Repositioning Supplements for Younger Consumers report:
https://t.co/PZxSwz1hI8

[FMCG Gurus @FmcgGurus]

36% of global consumers prioritize sustainability claims when choosing food, while 35% say the same for drinks. 🌍

🔗 Discover more here: https://t.co/20seW2jqfB

#FMCG #ConsumerInsights #FoodTrends #Sustainability #ConsumerBehavior

[FMCG Gurus @FmcgGurus]

Our latest industry feature explores how functional food and beverage brands are redefining indulgence through emotional wellbeing, comfort, and guilt-free experiences.
🔗 Read more here: https://t.co/xAHrash7ya

[FMCG Gurus @FmcgGurus]

We’ve been sharing the latest insights shaping food, drink, health, and wellness.

If you’d like a copy of any of our recent presentations, please contact us at [email protected]

[FMCG Gurus @FmcgGurus]

A few moments from our time at Vitafoods Europe last week! 🌞 📸 🌍

If you missed our daily video updates from the event, you can catch up on Days 1, 2, and 3 on our LinkedIn page.

#VitafoodsEurope #FMCGTrends #ConsumerInsights #VitafoodsEurope2026

[FMCG Gurus @FmcgGurus]

1 day to go until Vitafoods Europe! This Thursday, make sure you catch Michael Hughes’ session on 7th May at 10:30: “Market opportunities for nutricosmetics” 🗓️

🔗 Add the session to your agenda here: https://t.co/VI4kyu1If1

[FMCG Gurus @FmcgGurus]

Heading to Vitafoods Europe in Barcelona? Join us on Wednesday 6th May at 15:00 for Michael Hughes' session: “How to leverage the ‘feel-good factor’ to appeal to today’s fast-paced consumers”

🔗 Add the session to your agenda: https://t.co/VOF6sB1zJl

[FMCG Gurus @FmcgGurus]

Mike Hughes, our Head of Research and Insight at FMCG Gurus, will be speaking at this year’s event – and you won���t want to miss his sessions:
🔗Add the sessions to your agenda:
Session 1: https://t.co/p5EeR7wLdQ
Session 2: https://t.co/yDxT4Ewd5R

[FMCG Gurus @FmcgGurus]

FMCG Gurus will be attending Vitafoods Europe in Barcelona from May 5th - 7th! 🌞

If you’re attending and would like to connect, we’d love to hear from you.
Get in touch at [email protected] to arrange a meeting.

See you in Barcelona!

[FMCG Gurus @FmcgGurus]

What defines “premium” in food and drink is changing. It’s no longer just about price or positioning, it’s about trust.

Discover more here 🔗 https://t.co/qLvD4gsIZi

#FMCG #ConsumerInsights #FoodTrends #Premiumization #Transparency

[FMCG Gurus @FmcgGurus]

🌍 As Earth Day puts sustainability in the spotlight, it’s clear this is more than a message, it’s a consumer expectation.

👉 Discover more in our Sustainability Reframed Trend Report: https://t.co/kw2qKcC6BQ

[FMCG Gurus @FmcgGurus]

Our consumer insights feature in Speciality Food Magazine's latest article on nostalgia-driven food and beverage trends!

🔗 Read more here: https://t.co/oMX3QuarVZ

#ConsumerInsights #NostalgiaTrends #FoodAndBeverage #FlavorInnovation #MarketTrends

[FMCG Gurus @FmcgGurus]

Our Head of Research and Insight, Michael Hughes, will be joined by fellow experts.

Join the live session and Q&A to gain actionable insights and stay ahead:
https://t.co/OHV1PTbVKo

#weightmanagement #GLP1 #nutrition #nutraceuticals #webinar

[FMCG Gurus @FmcgGurus]

In 2026, consumers expect clarity. Trust now depends on transparency, evidence, and honest communication.

Read more here: https://t.co/pnQdEi3UbY

#FMCG #ConsumerTrends #BrandTrust #Transparency #Sustainability

[FMCG Gurus @FmcgGurus]

Our latest report explores the behaviors, concerns, and opportunities shaping the GLP-1 aftercare market.

🔗Download the GLP-1 Aftercare Trend Report: https://t.co/ghfQ77OmqH

[FMCG Gurus @FmcgGurus]

What happens when protein stops being a niche trend and becomes part of everyday life?

🔗 To read the blog, please click here: https://t.co/Xg72uNUvxS

#FMCG #ConsumerTrends #Protein #Innovation #HealthAndWellness

[FMCG Gurus @FmcgGurus]

Last chance to register for FREE for IFE Manufacturing and IFE 2026!

Discover cutting-edge products and be part of the conversations shaping the future of food & drink by securing your place now 👉 https://t.co/KENbmkeG97

#IFE2026 #FoodAndDrink #FoodInnovation #FMCGTrends

[FMCG Gurus @FmcgGurus]

At an upcoming Vitafoods Insights Webinar, Mike Hughes, Head of Research & Insight at FMCG Gurus, will be joining fellow industry experts to explore what’s next for sports nutrition in 2026.

📩 Register for the live webinar and Q&A: https://t.co/OLa2z3FXZ7

#sportsnutrition

[FMCG Gurus @FmcgGurus]

Our latest blog explores how moderation and abstaining will shape NPD in the alcoholic beverage market.

🔗Discover more here: https://t.co/CMN1ukBcAD

#IntentionalDrinking #DrinkModeration #EmotionalWellBeing