Fred M. Isbell

Research Manager, IDC CMO Advisory Service
B2B Marketing | Tech Industry Veteran | Thought Leadership | Reporting & Analytics | Proud SAP Alum and more.

[Republicans against Trump @RpsAgainstTrump]

JD Vance on Kaitlan Collins:

“Why does it always have to be so antagonistic?… Have some fun. You can't always take yourself too seriously. You’re going to have a heart attack.”

[Fred M. Isbell @fmisbell]

Very cool @virgingalactic the dream is still alive!

[Virgin Galactic @virgingalactic]

Three words we love to hear: "Welcome to space!" Thank you for joining us on this journey.

Next stop: Commercial Service! Watch the official #VirginGalactic recap from our #Unity25 spaceflight.

[Fred M. Isbell @fmisbell]

@laurenboebert You need to go. Period. Why did the people in your great state elect you - @laurenboebert the confluence of racism facism ignorance and yes happy teenage Mother’s Day to boot… make america less stupid

[Fred M. Isbell @fmisbell]

#cecileisbell @packers #halloffame cool! 🏈 https://t.co/2F5KuBbHYb

[Fred M. Isbell @fmisbell]

@brianpropp26 celebrity hockey game coming up soon - hard to believe the last one was 7 years ago - @scottisbell_ and I will be in the lineup along with Propper and @flyersalumni #markhowe for team white - #guffaw 🤚🥅🏒 https://t.co/JheaEq0dij

[Fred M. Isbell @fmisbell]

Just posted a photo https://t.co/UhIvTi9g2p

[Fred M. Isbell @fmisbell]

A house divided? Go @yalewhockey Go @gonuwhockey and may the best team win! #frozenfour https://t.co/kgbTpN5nUS

[Fred M. Isbell @fmisbell]

Now that’s a #sunset https://t.co/2ABoDF9L3j

[Fred M. Isbell @fmisbell]

Just posted a photo https://t.co/GGcU0yV7jx

[Fred M. Isbell @fmisbell]

Compelling @IDC #IDCdirections closing keynote by David Autor from @MIT the future of work #AI and the impact of automation on society

[Fred M. Isbell @fmisbell]

Quantifiable business outcomes is key — excellent keynote by Phil Carter
@IDC #IDCdirections

[Fred M. Isbell @fmisbell]

The @IDC skill framework for digital business - a portfolio of required skills across IT, business, and people
@IDC #IDCdirections

[Fred M. Isbell @fmisbell]

Redefine #VUCA
@IDC #IDCdirections

[Fred M. Isbell @fmisbell]

@IDC VP Phil Carter last #IDCdirections keynote session
Managing risks facing #CEO across the world
#IDCdirections

[Fred M. Isbell @fmisbell]

Key Actions:
ID business impact
Gain focus and narrow priorities
Align budgets and staffing
Shift to measure business outcomes (partner with #CFO)
Invest to orchestrate the omnichannel experience
And do more of what works!
@IDC #CMOadvisory #IDCdirections

[Fred M. Isbell @fmisbell]

#Metrics that matter
From quantity to quality
Outcomes-based
Lifetime customer value and outcomes
@IDC #CMOadvisory #IDCdirections

[Fred M. Isbell @fmisbell]

The #MarTech platform - #adaptive #enablement is a #gamechanger a promise of reaching the right audience and increased productivity and ultimately higher #ROI
@IDC #CMOadvisory #IDCdirections

[Fred M. Isbell @fmisbell]

Introducing the @IDC #ACE #framework
Adaptive Customer Framework
“Secret sauce” is adaptive enablement
#CMOadvisory #IDCdirections

[Fred M. Isbell @fmisbell]

Marketing is a new team sport!
@IDC #CMOadvisory #IDCdirections

[Fred M. Isbell @fmisbell]

Marketing is the conductor
The orchestrated journey engagement
Right place, content, and timing
@IDC #CMOadvisory #IDCdirections