The NBA's Aspiration x Kawhi Leonard investigation has grown in scope.
The company discussed using Leonard in a marketing campaign, according to multiple former employees who spoke with The Athletic.
Those efforts went so far as to include mockups depicting Leonard as an offshoot of Marvel's Groot, tying into Aspiration's promise to plant trees to offset customers' carbon footprints.
After weeks of trying to make the Marvel concept work and brainstorming other ideas, the creative team was told to stop.
"Stop thinking about Kawhi," one former employee recalled being told. "This feels like a dead end."
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