FOREGROUND Summit

the future of diverse creative narratives. powered by Creative Theory Agency

[FOREGROUND Summit @foregroundxyz]

“Once you’re at the table, do you know the questions you’re going to have to answer?
Usually, those involve case studies, or proof, that your skills are the currency [the brands] need.” - @TamonGeorge of @1CreativeTheory #FOREGROUNDxyz #MarketingfortheMany

[FOREGROUND Summit @foregroundxyz]

“Identifying your brand promise is essentially saying, ‘When you bring me on, this will be the outcome.’” - @TamonGeorge of @1CreativeTheory #FOREGROUNDxyz #MarketingfortheMany

[FOREGROUND Summit @foregroundxyz]

“Your currency is your information, your thought leadership.”- @TamonGeorge of @1CreativeTheory #FOREGROUNDxyz #MarketingfortheMany

[FOREGROUND Summit @foregroundxyz]

“Ask yourself: ‘Am I the person to solve the problem I’ve identified? And how can I position myself so that people know I’m the one to solve that for them?’” - Tamon George, Creative Theory

[FOREGROUND Summit @foregroundxyz]

“Know what your point of difference is and how it can add value. Help people understand a perspective that they may not have been exposed to themselves.” - @ernie_ske
#MarketingfortheMany #FOREGROUNDxyz

[FOREGROUND Summit @foregroundxyz]

Tamon George of Creative Theory Agency presents the last session as a workshop: “The Perfect Pitch”. #FOREGROUNDxyz #MarketingfortheMany

[FOREGROUND Summit @foregroundxyz]

@ashleesimone: What do you mean when you say “trust” in a collaboration?
@ernie_ske: “I’m like @metroboomin1 with it. You can’t work with somebody if you don’t trust them.” #FOREGROUNDxyz #MarketingfortheMany

[FOREGROUND Summit @foregroundxyz]

“I created a marketing summit at @howardu because I wanted to create exposure for students, and because I believe exposure creates opportunities.” - @ernie_ske #MarketingfortheMany #FOREGROUNDxyz

[FOREGROUND Summit @foregroundxyz]

So, how can someone get on with big brands like Under Armour?
“I look for people that have a mission,” says @ernie_ske
#MarketingfortheMany #FOREGROUNDxyz

[FOREGROUND Summit @foregroundxyz]

“Build Your Brand Through Collaboration” is up next—a sit down chat with Ernie Talbert @ernie_ske, senior manager, product marketing @underarmour, moderated by @ashleesimone, ceo of RUNGRL.

[FOREGROUND Summit @foregroundxyz]

Attendees share questions for panelists during the Summit. #MarketingfortheMany #FOREGROUNDxyz

[FOREGROUND Summit @foregroundxyz]

“Sometimes you learn from people that are younger than you, so I always check in with both my mentees and my mentors.” - @xoxojenelle #MarketingfortheMany #FOREGROUNDxyz

[FOREGROUND Summit @foregroundxyz]

“People we find unattainable, we forget that they’re actually people. Just reach out.” - @sozesays on connecting with mentors #Foregroundxyz #MarketingfortheMany

[FOREGROUND Summit @foregroundxyz]

“Brands want to get the most return by doing the least work. When you develop those relationships, learn their business and what makes sense to them, so you can present how you can help them.” - @sozesays on making connections with big brands #FOREGROUNDxyz #MarketingfortheMany

[FOREGROUND Summit @foregroundxyz]

How do you get on with big brands?
“Find out who the decision makers are at the business development level and find the right people to reach out to. Get to know them and then say ‘How can I help you?’” - @xoxojenelle #FOREGROUNDxyz

[FOREGROUND Summit @foregroundxyz]

“Cultivate a standard of excellence for yourself—and excellence looks different for each person.” - @xoxojenelle #MarketingfortheMany #FOREGROUNDxyz

[FOREGROUND Summit @foregroundxyz]

“When I speak to white male entrepreneurs, their advice is frequently, ‘Fail hard and fail often,’ and I’m like ‘Really?!’ because it seems we don’t have that luxury.” - @erikashimizu #MarketingfortheMany #FOREGROUNDxyz

[FOREGROUND Summit @foregroundxyz]

“You see the impact that we have as people of color to influence culture, so why don’t we have a seat at the table?” @creative_ian #MarketingfortheMany #FOREGROUNDxyz

[FOREGROUND Summit @foregroundxyz]

Next up, our panel “Big Clients & Bigger Partnerships”, featuring @erikashimizu @xoxojenelle @sozesays and @creative_ian, dives into working with big brands.

[FOREGROUND Summit @foregroundxyz]

“Understand who you are and what you want to do in the marketplace and people will gravitate towards you. You won’t have to convince them.” - @zimism on finding people to work with you. #MarketingfortheMany #FOREGROUNDxyz