andrew

I make content & do business

[andrew @formallyshark]

for some reason I kept taking pics of my brother & sister in the fronk of my cars

didn’t realize til now, but these go hard

[andrew @formallyshark]

@greenbriar123 a clients vid

[andrew @formallyshark]

The hardest part of content isn’t creating.
It’s posting when nobody cares.

When you pour your soul into something…
and it flops.

But I learned something:
The algorithm isn’t watching your first post.
It’s watching if you show up again.

[andrew @formallyshark]

It’s really surreal when dreams turn to reality

A euphoria harder than a Travis Scott intro

[andrew @formallyshark]

@brezscales Can’t go wrong

[andrew @formallyshark]

you’re so much closer to it than you think

[andrew @formallyshark]

My content agency just blew threw a massive milestone.

We work with a local car dealership and produce YouTube videos with us behind the operation entirely.

Nearly $400 / day in ad-revenue before the peak months.

They can’t believe what we’ve done in such a short time

[andrew @formallyshark]

I’ve always stapled that your circle of friends matter.

1/3 of my closest owns a senna. (And he’s only 26)

What’s crazier is we came up together. We had nothing, and 10 years later, still not settled.

Get after it 🤝

[andrew @formallyshark]

I LOVE YouTube, but I hate the inconsistency of ad-revenue. It’s hard to build a team of 20 people with the level of inconsistency of ad revenue.

But making content for other companies and work on retainer? Much better.

75% margins - unsaturated & accurate P&L each month.

[andrew @formallyshark]

Putting 905s on the map with this one

[Mason @CardinalMason]

Realized recently that if you are a personal brand:

YouTube is more important than anything.

If you wanna sell anything online, get off Twitter. Longevity is YouTube.

About to go all in for the next year and see what happens.

[andrew @formallyshark]

I was the first and youngest in my family to build something from my own idea.

I was exposed to what hard work looked like at a very young age because of him

Now he does what he wants - he has access to unlimited $$ anytime.

2025 he’s getting a Patek & Porsche

Love u dad❤️

[andrew @formallyshark]

When I was 16 I bought my dad his dream Rolex.

When I was a kid he showed me what hard work looked like. From losing everything to rebuilding it. I was inspired

At 9 I started YouTube - and started learning the game.

Flash forward to 13 I made my first $87 and at 14 30k/m

[andrew @formallyshark]

The real risk is not doing anything at all

[andrew @formallyshark]

Just dropped 1 of 2 of my whiteboard series.

Out of all the weird sketchy ways to make Money on YouTube, here’s a legitimate way you can start generating revenue by making content with literally 0 subs.

https://t.co/dLHZlZJAam

Enjoy🔒

[andrew @formallyshark]

6 months ago when I started my media company - we had 0 clients, 0 team, and $0 coming in.

Flash forward today; we’re signing a merging deal for 20 more clients (avg 5-7k a month each) and a massive infrastructure.

Anything is possible

[andrew @formallyshark]

I realized there’s much more to YouTube than being reliant on your image.

Your brain is the ammunition - you can turn others into the stars of the show and you work quietly in the background.

Breaking you free of being chained to ad-revenue

[andrew @formallyshark]

X saw the new style first, let me know your thoughts

[andrew @formallyshark]

If you’re a creator and want to build another business that’s very universal with what you already do.

Work with businesses and build their channels.

Why?

They net such a high return // BUT they have no idea or time to do it properly.

5k - 10k a month per client

[andrew @formallyshark]

Our clients are livid.

They never thought YouTube would be paying them to make videos showcasing their products.

1 video / 200k views / 5k in Ad-Rev

+ more volume sold in their business

🤝

[andrew @formallyshark]

The anxiety & stress that comes with ad-rev is a lot longterm.

If you are experiencing this, I encourage you to start exploring your options.

Don’t become obsolete by complacency, thats when you’ll start feeling the pain.

Expand & adapt

[andrew @formallyshark]

Raw reality?

Ad-revenue is GREAT. But it’s also handcuffs - every month is different.

In retrospect, every YouTuber is one big marketing company, but with no product to sell.

Leverage your skill set outside of ad-revenue, build something bigger.

[andrew @formallyshark]

There’s really only 3 options

- consumable products

- leverage your skill set & build a product/service to cater to another niche

- get in early on doge

My final point below 👇🏻