From our office to you @FoodForAldgate - we hope this makes Christmas a light brighter for some this year.
Thanks to @AldgateConnect for being our delivery elf and @TheLoomE1 for sharing with all our neighbours (and all their donations too!)
Messaging that centres a bleak outlook leaves no hope for the future, so it’s critical that climate communications balance urgency with a sense of agency and optimism.
Watch and read more insights our conversation with Noora in full below 👇
We need to make peace with imperfection.
Just because we’re not perfect doesn’t mean we’re failing. In fact, being authentic and transparent around setbacks and compromises can create engaging messaging, and capture people's imaginations.
Meet @Forster_Comms at #edie25 - our flagship sustainable business event. Read their guide on Authentic Sustainability Storytelling - https://t.co/xmyQctAe0g
Although it might feel counterintuitive, making space to understand climate denialism will help leverage diverse perspectives in communications and campaigning. We need to understand what it is that’s being denied. Is it the science? A specific community impact? Properly understanding these obstacles enables us to leverage lived experience in a way that more impactfully combats these narratives.
More insights from our conversation with @Rachaelorrsome and @noorafiraq@ClimateOutreach
Watch here > https://t.co/fbaFdrE9AN
Don't miss the other discussions in our series:
Social justice > https://t.co/URCS1Fz6ns
International development > https://t.co/mA3j0djFGG
Watch them all here > https://t.co/vCDNuezXaO
Having people with both lived and learnt experience on board helps mitigate the risks associated with steaming into a campaign without proper understanding of the task at hand. This ensures that messages for your key audiences are valid and authentic whichever way they’re approached. But it’s worth considering audiences beyond your key targets.
@petergilheany shares his tips in his conversation with Sally Copley and Noshin Suleman > https://t.co/xZo4UjG1rv
More insights from our conversation > https://t.co/mA3j0djFGG
Catch up on other discussions in our series:
The climate crisis > https://t.co/9WbA3ctnl5
Social justice > https://t.co/URCS1Fz6ns
It’s critical that #climate communications put people in the picture. Solutions to the #ClimateCrisis – and opportunities for a cleaner, more equitable future – are rooted in human experience. Instead of massive meta campaigns, how can we speak to people on a level that’s applicable to them?
More insights from our conversation with @Rachaelorrsome and @noorafiraq@ClimateOutreach > https://t.co/9WbA3ctnl5
Watch here > https://t.co/fbaFdrE9AN
Don't miss the other discussions in our series:
Social justice > https://t.co/URCS1Fz6ns
International development > https://t.co/mA3j0djFGG
Watch them all here > https://t.co/vCDNuezXaO
Effectively engaging people with the #climatecrisis means making messages relevant and relatable. To do this, we have to be better at listening to others’ points of views. It will affect us all but differently and to different degrees.
More insights from our conversation with Noora Firaq and Rachael Orr @ClimateOutreach > https://t.co/9WbA3ctnl5
Watch here > https://t.co/fbaFdrE9AN
Don't miss the other discussions in our series:
Social justice > https://t.co/URCS1Fz6ns
International development > https://t.co/mA3j0djFGG
Watch them all here > https://t.co/vCDNuezXaO
Harnessing the power of lived and learnt experience in a meaningful and unproblematic way means enabling participation and giving people with lived experience a platform. Empowering them to speak freely in a safe and supportive environment. In many cases, it means providing a platform and simply getting out of the way.
But, this is very challenging from a brand perspective and requires an appetite for risk that isn’t easy to have in the current very challenging financial and reputational climate.
However, in doing so we can make the arguments for change not just better targeted but also more likely to succeed.
More insights from our conversation with Sally Copley and Noshin Suleman on uniting lived and learnt experience in international development communications > https://t.co/IrNxWAzwXS
Watch > https://t.co/DKHnecSecB
Catch up on other discussions in our series:
The climate crisis > https://t.co/bmkXkSSq2q
Social justice > https://t.co/d936CVjFws
We’re facing many thorny global challenges, but what can be driven by urgency is very different to what can be driven by inspiration. The impact of amplifying lived experience can therefore be significant.
Watch> https://t.co/0veNKcEPOg
More insights here> https://t.co/mWWusBtki9
It’s a Change Makers double header this week! We're bringing you ep. 5 of #GenerationGrowth, our series with @GS10KSmallBiz. Michael & Charlotte are joined by CEO of @Forster_Comms, @ForsterAmanda to explore sustainability and business growth. Watch here: https://t.co/1IIFWIYJTk
Don't miss out on our recent conversations on blending lived experience with the learnt experience of evidence, insights and expertise in communications and campaigning. A huge thank you to our speakers who dug into this challenge through the lens of three critical issues:
🌏 The climate crisis
- with @Rachaelorrsome and @noorafiraq, CEO and Deputy CEO of @ClimateOutreach
Watch: https://t.co/fbaFdrE9AN
Read insights: https://t.co/9WbA3ctnl5
✊ Social justice
- with Minnie Rahman, CEO of @Praxis_Projects, the charity for migrants and refugees
Watch: https://t.co/hywEfagMbE
Read: https://t.co/URCS1Fz6ns
🌍 International development
– with @SallyCopley, former Executive Director, Communications and External Affairs at the British Red Cross and Noshin Suleman, Assistant Director, Global Social Impact at @EYnews
Watch: https://t.co/xZo4UjG1rv
Read: https://t.co/mA3j0djFGG
As a small business, it can be challenging to prioritize climate action amidst all of your other competing demands. That’s where the @SMEClimateHub comes in.
They have two webinars running this Thursday:
🌍Learn how to #decarbonize your operations
📰Report emissions
📣Tell your #climateaction story
....and more to turn your climate ambition into action.
@wilberf0rce will be sharing Forster's insights on these and you'll have plenty of time to ask those niggling questions
Sign up here 👉https://t.co/MZFr1FsgTQ
Next month we’re speaking at #Communicate2024, the UK’s leading conference for environmental communicators 🌎
How can we harness the power of popular culture to inspire action?
From gaming to film, sport and fashion we'll explore partnerships, the roles of celebrities and fresh approaches activating messages through mainstream channels.
Find out more here: https://t.co/a4lKmQE7fn
@nat_his_con
How can we unite lived and learned experiences to inform communications and campaigning?
On Wednesday we’ll be exploring this challenge through the lens of the climate crisis with @Rachaelorrsome , CEO and @noorafiraq, deputy CEO of @ClimateOutreach
👉 https://t.co/E5pSb18MJn
When faced with challenges like poor air quality and extreme weather events, the cost-of-living crisis and a just transition, organisations focused on change need to throw everything at them to make an impact - maximising the impact of uniting lived experience with the learnt experience of evidence, insights and expertise.
This is the third event in our series, catch up on previous sessions here:
📍 Social justice: https://t.co/2mJgPT3B7a
📍 International development: https://t.co/DKHnecSecB
How can we unite lived experience and learnt expertise to maximise climate comms? 🤔
Our CEO @Rachaelorrsome & Deputy CEO @noorafiraq will join @Forster_Comms #LivedAndLearnt online series with their Director @petergilheany to explore.
🗓️ 3 Sep, 3-4pm BST
Register 👇https://t.co/vtbt0gPBaI
We are surrounded by complex challenges locally, nationally and globally – from air quality to extreme weather, the cost-of-living crisis and a just transition.
Progressive organisations need to throw everything at those challenges to make an impact.
This is especially true when it comes to blending lived experience with the learnt experience of evidence, insights and expertise in communications and campaigning.
Join the conversation next month to delve into this challenge through the lens of the #ClimateCrisis
https://t.co/E5pSb19kyV
#GlobalGoalsWeek
Our commitment to using business as a force for good remains stronger than ever. With our new score, we're proud to be in the top 3% of B Corps in the UK, showing our dedication to high standards of social and environmental impact & accountability.
More on what makes us a #BCorp and our journey here: https://t.co/dJwmAe2wIy
#ReinventingBusiness @BCorpUK