Sid Sharma

I build AI systems | Founder | Bridging the gap between Storytelling, Marketing, and AI.

[Sid Sharma @founder_sid]

I built four companies in seven years before Visilea. Visilea does one job for DTC brands.

It turns a single product photo into a steady supply of ad creative, with no studio day on the calendar. The frames are a spec for AG1, not client work.

How it runs, start to finish:

[Sid Sharma @founder_sid]

The budget and approval line you set still hold over MCP, and the agent cannot override them. Join the waitlist at https://t.co/15TRY2oSep

[Sid Sharma @founder_sid]

An agent that needs a new data tool usually waits for someone to read the docs, write a wrapper and sort out the auth.

We are building Arettic so your agent can ask which tool fits the job, buy its result and check its balance and budget over an MCP server.

[Sid Sharma @founder_sid]

Arettic starts with the data agents buy most: finding and verifying emails, enriching companies and people, web search, page extraction and Indian company lookups.

Which one would you let your agent buy on its own first?

[Sid Sharma @founder_sid]

Every hook on this board came from the brand's own product page. Spec creative for Liquid Death, not client work.

The brand already wrote the claims. Visilea turns them into openings, so the brief is faster and you guess less.

[Sid Sharma @founder_sid]

@Bencera I'd turn the 10-year plan into a list of assumptions, each with a date to re-check it. The horizon can stay long while the checking happens every quarter. Which assumption would you re-test first?

[Sid Sharma @founder_sid]

@CEO_Vlad Subscription changes what the ads are for too: the same person keeps seeing them after they subscribe. A second creative track for existing subscribers, reorder and upgrade angles, tends to get overlooked. Which angle does best on cold traffic for you?

[Sid Sharma @founder_sid]

@me_barnyx The 110 second timeout counting as deny is the right default. An unattended agent that waits and then does nothing is much safer than one that guesses. I'd log each timed-out request too, so you can see which actions keep stalling.

[Sid Sharma @founder_sid]

@itsolelehmann Speed also compounds in agent loops. A model twice as fast gets twice the retries in the same wait, which often beats one slower pass when the task has a clear check. Do you feel it more in plain chat or when it is calling tools?

[Sid Sharma @founder_sid]

@lorenzo_pravata The check on when your last true winner launched is the one I'd put on a wall. I'd add a second look at what the last three winners share: if they all open on the same first shot, the concept count is high but the variety isn't.

[Sid Sharma @founder_sid]

@Bogzabs96 The workarounds applied section is the detail I'd copy. A skill that says the scrape failed beats a confident brief built on a half-empty competitor map. I'd also date-stamp each export, since ad rankings shift week to week.

[Sid Sharma @founder_sid]

@PerezHatesAI One goal per photo gives each slide a single job, so the swipe does the retention work a voiceover would normally carry. Curious whether the saves come mostly from the first slide or from people who reach the last one.

[Sid Sharma @founder_sid]

@CEO_Vlad The cutaway is the shot a product studio can't get, fair point. On the edit side, I'd check the logo, button spacing and screen glare against the product photo at each cut, since drift shows up there first. Does it hold on a second generation?

[Sid Sharma @founder_sid]

We have shipped hundreds of pipelines across client work and our own products.

For a brand paying for traffic, this is the first one I would build.

If you want this mapped for your brand, my DMs are open.

[Sid Sharma @founder_sid]

Every lead a DTC brand pays for should get a real answer in minutes, written to what that buyer asked, with a call on offer while they are still interested.

This is the reply system Visilea builds, step by step:

[Sid Sharma @founder_sid]

Then the report: one email every Monday showing how long each lead waited last week and how many reached a call.

What the system will not do is close the sale. It gets ready buyers onto your calendar fast, and your team does the talking.