John Roberts | Foundry

Lawn crew trimmer from Poland, OH, building websites for trade shops anywhere in the US. Free homepage sample at

[John Roberts | Foundry @foundryjr]

First 5 shops get a full Foundry website for $400 instead of $650.
https://t.co/5Uxe7SmHHx

[John Roberts | Foundry @foundryjr]

@elonmusk Absolutely you can have Tesla delivery vans that auto drive and deliver packages. You can then ship items even cheaper than Amazon and save people money. Maybe even make electric planes for airline cargo @elonmusk

[John Roberts | Foundry @foundryjr]

@CobaltHere Agreed. If the owner has to log in to something every night after a 10 hour day, it won't get used. It has to just work.

[John Roberts | Foundry @foundryjr]

One thing I'd fix on most trade websites: the first line on the screen should say what you do and where. "HVAC repair in Butler County" beats "Welcome to our website." Nobody searching from a hot attic or a flooded basement wants a welcome. They want to know you're the right call.

[John Roberts | Foundry @foundryjr]

@Soilalchemist13 @jasonmauck1 "Customers think I'm selling lawn care. I'm really farming soil." That's a stronger pitch than most shop homepages ever write.

[John Roberts | Foundry @foundryjr]

@HVACSEO The 1/3/7 day follow-up on a $6k estimate is gold. Second opinions and ChatGPT are already in the mix, so silence just hands them to the next guy.

[John Roberts | Foundry @foundryjr]

@HVACSEO Reviews as insurance for AI overview placement is a clean way to put it. Shops that ask while the homeowner is still happy keep showing up; the ones that wait a week don't.

[John Roberts | Foundry @foundryjr]

@954hvac Solo HVAC owner shipping an FSM with Claude while the trucks still roll is a different kind of build-in-public. Curious what the biggest file count or LOC number looks like for you right now.

[John Roberts | Foundry @foundryjr]

@954hvac That tracks. Owning the stack so you can pivot beats renting a tool that fights you every time the shop's process changes. Building it while the trucks are still rolling is the hard part.

[John Roberts | Foundry @foundryjr]

Quick one for shop owners: put the towns you actually serve on your homepage, by name. People search "lawn care Medina," not just "lawn care." If your site never says Medina, Google has to guess. A plain line of town names can do more than a fancy redesign.

[John Roberts | Foundry @foundryjr]

Shop owners: open your website on your phone and tap your number.

If it doesn't start a call, customers have to copy it by hand, and some won't bother. Make it a call button near the top.

[John Roberts | Foundry @foundryjr]

@noahiglerSEO The next-available line works because it answers the one question every homeowner has before they call: can you get here today? A lot of HVAC sites bury that under a paragraph about quality service since 1998.

[John Roberts | Foundry @foundryjr]

Before: phone number at the bottom, a headline that never says what you do, stock photos.
After: your trade and town up top, a call button, your own job photos.

That's most of what we change on a shop's homepage. https://t.co/5Uxe7Sm9RZ

[John Roberts | Foundry @foundryjr]

I'm John. I run a trimmer on a lawn crew in Poland, Ohio. My buddy Joshua Hendrix and I started Foundry to help trade shops look as good online as their work does in person.

https://t.co/5Uxe7SmHHx

[John Roberts | Foundry @foundryjr]

@cantbecrushed Almost two months since opening your own salon in NJ, congrats on keeping it going. That first stretch is a grind. If a simple website is on your list, I'll make you a free homepage sample so you can see one before spending anything.

[John Roberts | Foundry @foundryjr]

Here's what I'd change on a lot of lawn care sites. Say the towns you actually mow in, say what you do, and make the number dial with one tap. The shop is made up. The fixes are the real ones I make. Free homepage sample at https://t.co/5Uxe7SmHHx

[John Roberts | Foundry @foundryjr]

@BenjaminGruozd Congrats on becoming a salon suite owner and starting the remodel. That first stretch is a grind. If a simple website is on your list, I'll make you a free homepage sample so you can see one before spending anything.

[John Roberts | Foundry @foundryjr]

@realdavidvolpe Hope the new sales SOP for your cleaning business works out. When you get to the website, keep it simple: what you do and how to reach you right up top, where you work, and a few real photos. If it helps, I'll do a free homepage sample for you, no strings.

[John Roberts | Foundry @foundryjr]

@dee_marquille Congrats on opening your own salon suite in Dallas, that's a big step. That first stretch is a grind. If a simple website is on your list, I'll make you a free homepage sample so you can see one before spending anything.