.@Inc discusses the “Hudson Williams Effect” in a new article! ⭐️
“Hudson Williams Is Fashion’s Hottest New ‘It Boy.’ Founders Should Pay Attention to Why.”
“Two Oscar campaigns worth $6 million. A sold out $2 tote bag. Months of orders in two days for a small indigenous Canadian label.
Last October, Hudson Williams wasn’t a name on most people’s radar. By March of this year, the 25 year old Canadian actor took home two of the top five spots for male celebrity media impact value at the Oscars—$3.76 million for Balenciaga and $2.4 million for Bulgari.
It’s reflected in the seemingly endless stream of posts about him on Threads and Tumblr that Williams’ character is driving purchasing decisions, not just his washboard abs. Words are important. Actions mean more,’ a Threads user wrote about Williams. ‘It shows who you truly are – it reveals your character and your heart. Thank you for supporting Indigenous and BIPOC creators, for speaking out against [sexual assault], for supporting women directors and creatives, for all of your actions that continue to show your fans and the world the amazing person that you are, Hudson Williams.’
And he’s turning that values-aligned loyalty into repeat customers. Threads users have said that although they only purchased Korean skincare brand Skin1004’s products because Williams is an ambassador, ‘my skin has improved so much with the skin care that I’ll keep buying.’
Whether he’s giving a three-sentence profanity-laced rebuke of AI or attributing his Best Leading Performance award at the Canadian Screen Awards to his “gay, yearning, little bottom eyes,” he can take the limited time he’s given with the press and turn it into a viral media moment.
You don’t have to do it in the way Williams does, but consumers are tired of the veneer of perfection that used to dominate celebrity interviews. In a short form digital world, there is an oversaturation of voices. The ones that are perceived to be authentic and real will win out, and Williams has proved that time and time again throughout 2026.”
🔗: https://t.co/2WdNeVVza0
rachel reid at the NYC book event said on stage she didn’t write shane coming out because she had already wrote scott coming out and felt like it would be repetitive. i have to say i found that really interesting from a writers stand point.
as someone who writes myself i don’t think i would purposefully not write someone’s coming out because another persons coming out was already written but that’s because i know there’s ways to make them different. coming out isn’t linear, it’s going to be different for every person.
i think it shows her level of writing capability if she feels like because she wrote scott hunter coming out that it would be repetitive to write shane’s coming out. and if you’re a one sided author and you felt you weren’t capable of coming up with something that could’ve been different because you don’t fully understand it. that’s okay! just admit that! i think admitting that would be better than saying “i just didn’t think it was important” because in what world would shane coming out to his hockey team (which we know in the hockey world it’s not always very accepting) wouldn’t be important.
and this is NOT me dogging on her, i do think it’s just rather interesting she felt the need to say she felt that shane’s coming out wasn’t important but scott hunters was? so why was scott’s important and shane’s not? when they aren’t the same person, when shane doesn’t have the same experience as scott? is it because scott is white and shane is not? is it because she likes scott’s character and not shane’s? 🤷🏼♀️
Meet the residents of Whittock.
Get to know the characters at the heart of #YAGA before the mystery begins. Stream the two-episode premiere on October 23 on Crave.
i know this is technically not canon but it would not be the first time shane was villainized for having fears and doubts that turned out to be rooted in truth. or the second. or the third.
In his debut fashion campaign for Balenciaga, #HeatedRivalry star Hudson Williams exclusively tells GQ about choosing his next roles, his hopes for Shane Hollander, and what’s keeping him “most zen” these days. https://t.co/LUXFerW0z0