Fruitnet Live China

The new Global Digital Conference brought to you by @Asiafruit. Fruitnet Live takes place at 2pm Shanghai time on Wednesday 8 July 2020. Join FREE online.

[Fruitnet Live China @fpfchina]

2020 is coming to an end but here’s to navigating the new year with old colleagues and new, with fresh ideas and hope that 2021 will be a better year.

We are looking forward to finding new ways to help your business grow next year. Happy Holidays.

#MerryChristmas #Fruitnet

[Fruitnet Live China @fpfchina]

If you missed Fruitnet’s half-day global digital conference Fruitnet Live: CHINA here's your chance to watch it. Catch up on the future potential of the fresh fruit and vegetable market in China with a host of expert speakers and panelists. https://t.co/oRi8XbJX1e

[Fruitnet Live China @fpfchina]

Thank you to everyone that tuned in to watch Fruitnet Live: CHINA online business briefing. If you missed it, fear not. The full video will be available on our website soon: https://t.co/TOVM6lDps9

[Fruitnet Live @FruitnetLive]

Fruitnet’s Yuxin Yang says that wholesale markets in China have been affected by the pandemic but will continue to remain important. “The pandemic will accelerate their evolution, making them more modern and digitalised in the future,” he says.

[Fruitnet Live @FruitnetLive]

There has been a huge shift in China to digital marketing during the pandemic as consumers increasingly go online to shop. According to Zespri’s Kok Hwee, this allows the company to better measure the conversion rate of its marketing activities.

[Fruitnet Live @FruitnetLive]

Zespri’s Kok Hwee Ng says that since Covid-19, demand has increased in China for healthy products that are high in vitamin C and good for the immune system. “This trend is accelerating,” she says.

[Fruitnet Live @FruitnetLive]

Zespri has launched its logo in Chinese for the first time to increase salience and ease of pronunciation for Chinese consumers, says Kok Hwee Ng. Its tagline “Make your healthy irresistible” has also been localised.

[Fruitnet Live @FruitnetLive]

Winstone Chee: "Even without coronavirus, food safety efforts would have moved forward in China, but the pandemic may have accelerated certain aspects of it."

[Fruitnet Live @FruitnetLive]

Traceability is also improving post Covid-19. This is being led by both retailers and local government, says Stacey Wang.

[Fruitnet Live @FruitnetLive]

Covid-19 has led to more direct sourcing from farms rather than wholesale markets in China, says retail analyst Stacey Wang.

[Fruitnet Live @FruitnetLive]

Winstone Chee: "Freshness, cold chain management and packaging are key challenges for online produce vendors in China."

[Fruitnet Live @FruitnetLive]

Food safety in China: Stacey Wang says there is a growing awareness of natural crop protection methods among young Chinese producers.

[Fruitnet Live @FruitnetLive]

"Convenience stores focus on meal occasions, so there's a focus on fresh produce. It's not a slimmed down version of a supermarket" Jiong Yu from IGD @RetailAnalysis tells @FruitnetMedia MD @chrisfruitnet about the format of Chinese convenience stores.

[Fruitnet Live @FruitnetLive]

"There's been a remarkable increase in customers [in-store] since 1 May" - Josh Jiao of leading China fruit store chain Pagoda says consumers are returning to offline retail.

[Fruitnet Live @FruitnetLive]

Zhang Yi of fresh produce supply chain service provider Supplink says demand for imported produce will continue to grow in China providing the quality and price is right.

[Fruitnet Live China @fpfchina]

"In terms of imported fruit, trade volume from January to May grew 11.22 per cent year-on-year, and value grew 7.67 per cent year-on-year." - Ying Jianjun of Jiaxing Fruit Market on the impact of Covid-19 on imports at his market

[Fruitnet Live @FruitnetLive]

George Liu, Alejandro Lucas, Ben McLeod, and Charif Christian Carvajal join Chris White to discuss the new challenges for Global Supply.

[Oliver Huesmann @HuesmannOliver]

"Fruitnet Live China" is running. Take part of interesting #Fresh news about this important market
https://t.co/xKKbdDS2jU
#china #fruitnet #asia #fruit #fruitsfromspain #asiafruitlogistica
@FruitnetLive @ASIA_FRUIT @FruitnetMedia @fruitlogistics @GoodfarmerNews @eufreshproduce

[Fruitnet Live @FruitnetLive]

Wayne Prowse from Fresh Intelligence Consulting says 75 per cent of temperate fruit imports into China, including citrus, grapes, cherries, kiwifruit, apples and stone fruit comes from the Southern Hemisphere.

[Fruitnet Live @FruitnetLive]

One of the key discussions we'll be having later in the conference will take a look at the health benefits of consumption are becoming an important promotional tool for business. What fresh produce do you consume to stay in tip-top health?