Spoke to two potential clients this week: both said they refused to speak to βagenciesβ or fractional collectives.
They both said theyβd prefer to work with a fractional as a contractor rather than as a consulting firm.
Anyone else run into this?
Secret 8: Master the Art of Delight
- Surpass client expectations
- Create memorable experiences
- Turn them into loyal advocates
An ecstatic client is your best marketing asset.
Implement these meticulously. Your fractional executive journey awaits.
Secret 7: Leverage AI & Strategic Tech
- Automate insights on client orgs
- Utilize AI tools for data-driven strategies
- Adopt tech for efficient project management
Embracing tech enhances your strategic capabilities tenfold.
The "Fractional" space has exploded.
But so many people hop on the trend without having a clear value proposition.
They think "I can do this. Why not?"
The reality is:
To get traction, you need to be the best at what you do.
Don't be a generalist, be a specialist.
The biggest problem with most consulting agencies:
They think they sell a service.
No, you don't.
You sell a result.
Find the result that your clients want and then reverse engineer what services you need to deliver to get them there.
The 3 levels of Fractional work:
1) Consultant: You "do" the work.
2) Advisor: You "give advice" on what should be done.
3) Fractional: You "lead the implementation" of what you advise.
Most consultants don't know this.
But there's a simple way to make more money:
- Do not sell time.
- Sell your expertise.
This is why we love the fractional model.
It allows us to sell our expertise and get paid what we're truly worth.
How to get a $10k/mo retainer as a Fractional exec:
1. Only offer the 2 or 3 most in-demand services
2. Clearly communicate your value proposition
3. Price based on the potential ROI you deliver
4. Show up consistently on LinkedIn
5. Be patient
You'll get there.
Benefits of being a Fractional COO:
β No office politics
β No boring 9-5
β High hourly rates
β Great for introverts
β Freedom to pick clients
β Can work from anywhere