Web2 creators resist web3 because it forces them to think like equity, not content.
In web2: you own your content, audience just watches for entertainment/education/etc.
In web3: your audience owns equity in you. Every post affects their portfolio.
That shift from "create what I want" to "create what sustains value for holders" feels like selling out, even when it's just transparency.
Mass adoption won't happen until creators stop seeing tokens as selling equity and start seeing them as sharing upside.
We goin’ to the moon, light up the sky,
Stars in my view, rockets don’t lie.
No weight, no chains, breakin’ through soon,
Only one way — we go to the moon.
#uponly